J. W. JONES & SON, FRANKLIN, VIRGINIA 
5 
Strawberries and the Future 
There is really a good deal of pleasure in growing beautiful strawberries. 
Still the man who really grows any quantity is interested in the possible profit. 
Now we wish to say that it is our honest belief that strawberries will 
continue to return good profits for a long time. Of course there will be “off 
years” when rains make the quality such that they can not be gotten to 
market in a respectable condition; or consuming drought, when next to none 
are harvested. But on the whole we believe that strawberries are the safest 
of all farm crops so far as the prospect of profit is concerned, and for the 
following reasons: 
1. They are the first fruit available in spring, and people are eager for 
something fresh. Everywhere people are waiting for “berry season.” 
2. Improved methods of distribution, and they are constantly being further 
improved, are giving to berries an ever widening market. The quantity 
consumed increases annually, and will continue to do so. 
3. The poor fruit is more and more being taken by canners and juice factor¬ 
ies. This relieves the market of congestion and helps the sale of better fruit. 
4. The Pure Food Law which prescribes only genuine fruit juices in soft 
drinks has made and will maintain a large outlet for berries. We believe 
that if you plant a moderate acreage, and while we sell plants, we wish to 
say most emphatically “do not plant more than you can care for,” that you 
are reasonably certain of a fair return for your investment and labor. 
We Guarantee everything that we sell true to name, and believe 99 per 
cent of everything that we have ever shipped has proved so. However, 
sometimes in spite of the utmost precautions, mistakes do occur, and we will, 
upon proper proof, replace anything that proves untrue to label or refund 
the purchase price. 
Strawberry Plants are packed in slatted crates, with plenty of damp 
moss, and will carry as far as from any concern in the United States. 
