A Great NEW 
EVER^^BEARE 
The Glossy 
Sparkling 
em 
SIZE 
Gem berries average above the ordinary in size and 
don't “run small and buttony.” Even during this 
past dry hot summer, Gem berries continued large 
and fresh—a remarkable important characteristic 
for an everbearing strawberry and the berries con¬ 
tinue to form large up to cold, freezing weather in the fall. 
FLAVOR 
berry sweetness. 
No one can find fault with a Gem 
flavor. They are as sweet and 
highly flavored as berries of the 
mother variety, the Progressive. 
They are just chuck full of straw- 
\ ou don t need much sugar when you eat Gem berries. 
FIRMNESS 
The originator stated 
that Gem berries 
“could be rolled on a 
pavement to market 
. and back and still be 
sold. Gem berries are certainly the firmest and will stand the most hauling 
and handling in hot weather that we have ever seen. 
Gem plants are also very hardy and not subject to leaf blight and when it comes to 
standing hot dry weather they can't be beat. 
PRICES : 
Prices this year are 
over 39% lower than 
last season. Buy notv 
and save money. 
25 plants, postp’d.$1.45 
50 plants, postp'd. 2.65 
100 plants, postp’d. 3.95 
250 plants. 7.90 
Was $4.95 per 100. Now only $3.95 
500 plants.$11.85 
1000 plants. 21.50 
NOTE: Read carefully 
pages 21 and 22 before or¬ 
dering. 
Was $36.00 per 1000. Now $21.50 
A Direct Offspring of 
the ©1«1 ^Progressive” 
Everbearer 
Gem was discovered three years ago in north central Michi¬ 
gan by Mr. Frank Kipplinger growing as a single plant in 
his Progressive everbearing field. So outstanding was the 
production and berries of this lone plant that Air. Kipplinger 
saved all the young plants from it and they too bore beautiful 
big, firm berries and lots of them. 
Carefully Guarded 
for Two Years 
Mr. Kipplinger realized that he 
had a wonderful new addition to 
the berry family and saved and 
carefully guarded all the young 
plants. For two years his dis¬ 
covery was kept at home, but 
the secret finally leaked out 
and the news spread like 
wildfire and hundreds 
wanted plants, neverthe¬ 
less, none were allowed to 
leave the place. 
Keith 
Brothers 
Chosen to 
Introduce 
the C*eni 
During last summer, Mr. Kipplinger came to us with news of 
his discovery and asked that we make a personal visit to see 
what he had. Why Mr. Kipplinger came to us was a puzzle, 
however later on we were pleased to learn that he did so, 
because of his confidence in us and our willingness to get 
behind and push only worthy varieties. During late last 
summer we paid Mr. Kipplinger and his Gem a personal visit 
and what we saw was astounding—beautiful, big, firm berries 
and loads of them. We were satisfied that Gem was a new 
berry with qualifications away beyond the ordinary and ar¬ 
rangements were made for Keith Bros. Nursery to introduce 
the variety and have exclusive rights to list and offer it to 
the strawberry world which we were' very proud to do, 
because we enjoy getting behind a berry like the Gem. 
. PRODUCTIVE . 
Gem plants are highly productive. Possibly you recall how productive 
the old Progressive (“mother” of the Gem) is, but the berries run small. 
Well, Gem produces equally as many berries, but they are much larger, 
large, plump, firm, attractive berries and they are as large at the 
end of the season as they are during the beginning. If you are wish¬ 
ing to get started with a brand new everbearer, one that is going to 
be a leader for garden or commercial purposes set Gem this season. 
TRY IT! 
|#E ITU BROS. NURSERY I— 1 SAWYER 
l\CI I 11 STRAWBERRY HEADQUARTERS MICH. 
Page 24 
KEITH BROS. NURSERY, Sawyer, Michigan 
