A NEW POLICY THAT OFFERS GREATER PROTECTION TO GROWERS 
Heretofore, we have offered our new Pedigreed 
strains and varieties of seed to all buyers who 
wanted them. These buyers have usually made a 
profit, not only from the superior yield and 
quality of these seed but were able to sell their 
seed “One Year (or more) from Coker” at 
premium prices. 
UNFAIR COMPETITION 
However, much confusion has arisen and many 
parties have offered as Coker’s seed, seed sev¬ 
eral years removed from us or seed not even 
originated by us, which were either mixed or 
badly run down (or both.) Most of these sales 
have resulted in disappointment and loss to pur¬ 
chasers. In some cases, we have been criticised 
for the performance of seed that did not come 
from us. This unfair competition has made it 
difficult for some of our customers, who buy our 
new strains regularly, to sell their seed one year 
from us at reasonable prices. 
GOOD SEED “RUN OUT” 
Scientifically bred seed soon run out. In a few 
years they lose much of their original quality j| g 
and value; so, there must be a constant flow of , 
new and better pedigreed seed from the breeder 
through the grower into the vast fields of South¬ 
ern crops in order to maintain and improve their 
quality and to enable our agriculture to function 
with some hope of profit. 
For these reasons we propose the following 
plan: 
OUR NEW PLAN 
1. That we will furnish each purchaser* of our 
new strains of cotton, oats, wheat and soy¬ 
beans with a Certificate of Purchase (shown 
below). This Certificate is for the protection 
of the purchaser against improper compe¬ 
tition in the sale of the seed raised from 
said purchase and guarantees the year, date 
of purchase, amount and variety of the seed 
that he bought. 
That we will furnish at the end of the selling 
season each purchaser (of the new strains 
and varieties) with a complete list of all pur¬ 
chasers in his county of the particular strain 
or variety which he has bought. This list will 
give names and addresses of county pur¬ 
chasers in alphabetical order and show quan¬ 
tity of seed which each has bought. Copy of 
list will be furnished County Agent of said 
county. 
3. That we will not be disposed to place our 
seed with parties who will not recognize the 
importance of keeping them pure and hand¬ 
ling them properly. 
ADVANTAGES 
(a) It will enable the growers of our newest 
and best strains in each county to sell their 
seed cooperatively or at least agree on a 
uniform price—-thus assuring a better mar¬ 
ket for their seed “One Year From Coker.” 
(b) It will afford an excellent means of check¬ 
ing up on parties misrepresenting their run 
down, mixed seed as “First Year From 
Coker,” or as “Coker’s Seed.” 
* Certificates will be furnished upon request to 
purchasers of our new strains and varieties who 
purchase sufficient quantity of seed to grow a 
reasonable amount for sale, as follows: 
100 lbs. Cotton Seed 
4 bushels Seed Oats 
4 bushels Seed Wheat 
2 bushels Soybeans 
Not furnished on seed corn, rye or tobacco 
seed, because of their greater liability to cross- 
fertilize and become impure in one year. 
COKER’S “New Plan” SPELLS 
PROTECTION 
FOR THE 
LEGITIMATE 
GROWER-SELLER 
OF 
“FIRST-YEAR-FROM-COKER” 
NEW STRAINS OF 
COKER’S 
PEDIGREED SEEDS 
Certificate of ^urcfjasie N °ooo 
C|»0 Certifies tliat 
JOHN DOE, Smithville, S. C. 
HAS PURCHASED FROM US 
1 Ton Coker-Wilds (New Strain) 
% Ton Farm Relief (New Strain) 
This certificate is awarded under our "Protection Plan” to purchasers of new 
Strains and Varieties of COKER’S PEDIGREED SEED. It is for the protection 
of the buyer against improper competition in the sale of the seed 
that he raises from this purchase, and guarantees the date of 
purchase, amount and variety of seed that he bought. 
Hartsville, S. C. - COKER’S PEDIGREED SEED CO. 
1 
Signed 
Date March 1, 193_ 
Promotes the use of good seed. 
Reduces risk. 
Offers greater protection. 
Teaches better farming methods. 
Encourages better cooperation. 
Creates customer confidence. 
Translates scientific agriculture 
into practice. 
I nsures a fair market. 
Obtains better prices for your 
seed, and 
Nets you greater profits. 
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