A GREAT OPPORTUNITY 
I regard it as a great opportunity for the Southern cotton 
grower to supply this deficiency in the longer length cottons. 
Under present conditions many American mills will not be¬ 
come interested in our 1 *4" and longer cottons because they 
see from government statistics that they cannot buy them in 
quantity. I believe that if South Carolina and Mississippi 
were to produce 50,000 bales of l 1 /^" and longer, tough, well- 
handled, middling to strict middling cotton, every bale of it 
would go into consumption in this country at a premium of 
50 to 100% over short cotton. 
MAY WE HELP? 
We offer the planters our Wilds variety in order that 
they may take advantage of what appears to be an immediate 
opportunity for profit. We do not, however, advise the plant¬ 
ing of very long cotton except by those who are in position 
to produce a high grade well-handled product, and who are 
or can get in touch with markets in which they can sell at 
full value. 
WE MUST HAVE THE BEST 
COTTON FOR OUR TIRES 
REGARDLESS OF PRICE 
Coker-Wilds Staple 
TESTS HIGHER THAN EGYPTIAN 
AND C0STS*35^ PER BALE LESS 
THIS MAN S WORD IS LAW 
AND SO IS THIS ONE'S 
