RETAIL 
PRICE 
40.00 
42.50 
44.00 
45.00 
47-00 
47-50 
50.00 
52.00 
52.50 
55.00 
56.00 
60.00 
62.50 
65.OO 
67.OO 
67.50 
LESS 
RETAIL 
LESS 
33^3% 
PRICE 
33 ^% 
26.76 
70.00 
46.67 
28.34 
72.00 
48.00 
29.34 
75.00 
50.00 
30.00 
80.00 
53-34 
31.34 
8l.00 
54.00 
31.67 
82.00 
54.67 
33.34 
82.50 
55-00 
34.67 
85.OO 
56.67 
35.00 
87.5O 
58.34 
36.67 
90.00 
60.00 
37.34 
92.50 
61.67 
40.00 
93.50 
62.34 
41.67 
95-00 
63-34 
43.34 
97.00 
64.67 
44.67 
97.50 
65.00 
45.00 
100.00 
66.67 
QUANTITY DISCOUNT 
Wherever possible, on orders of sufficient volume of 
well balanced assortments, we will allow a special 
discount based upon the materials wanted and size 
of order. Send in your list of total requirements and 
we will give you our best figure. 
PROFIT 
Figure Costs—Do Not Sell too Cheaply! 
We believe too much business has been done at little 
profit or at a loss, and in presenting our 1934 spring 
price list in retail form, we have endeavored to give 
our wholesale customers (who take the bulk of our 
production) an opportunity to easily figure their 
selling prices at a profit, realizing that they are 
being covered by a mark-up of 50%. 
For Example —A retail price of $1.50 less 33%% is 
$1.00—add a mark-up of 50% and you have $1.50. 
This is suggested as the minimum percentage that 
will permit you to handle the stock, pay your over¬ 
head, taxes, and include a modest profit. It really 
should be higher, but in these days of keen competi¬ 
tion it is better to take half a loaf instead of none. 
This whole set-up is the result of long, careful plan¬ 
ning. We will appreciate your comments and wel¬ 
come any constructive criticism. 
PRINCETON NURSERIES 
Dept . of Wm. Flemer Sons, Inc. 
