«-I 
RECIPROCITY 
In the last two years, more and more salesmen have 
complained of the pressure that has been put on them to 
deliver reciprocal business. 
“If your company can’t do business with us, then we 
can’t do business with you,” is the attitude, common among 
some of the largest corporations. 
Sensible business men just naturally buy from companies 
who give them what they want, when they want it, at a 
proper price, and that is all they expect in return. Com¬ 
pulsory reciprocity is contrary to the spirit of sound busi¬ 
ness. It substitutes might for enterprise, and cheapness 
for quality, take-it-when-you-get-it for service. 
If we would all sell on merit and buy on merit we 
could thereby shorten the period of recovery.—William 
Feather. 
From “Bagology,” August, 1934. 
We have forgotten the idea of getting rich, and are now 
working to earn a comfortable living. 
We are striving to give you what you want, when you 
want it and at a proper price. 
In return for this service we are counting on you to 
help us maintain the prices quoted in this catalog, and to, 
pay your bills promptly when due. 
It is our firm belief that a fair measure of prosperity 
may be attained for you and for us, if we play the game 
in this way. 
Don’t forget that RETAIL PRICES should be at least 
