Just a Word to the New and 
Prospective Customer 
Originally a plain and simple little bloom, modern 
ingenuity has developed the Rose to one of the most 
vivid creations imaginable, widely versatile as to colors 
and enchanting in fragrance. Your Rose-garden, be it 
small or large, will repay you with a great profusion of 
bloom from early summer until late fall, and incidentally 
supply matchless table decorations and bouquets. 
Contrary to a somewhat general conception, Roses 
require just ordinary care, provided you begin with the 
right kind of plants. I shudder to think of the thousands 
of inferior plants that are going to be offered to the 
unsuspecting Rose-buying public this spring. General 
nurserymen, jobbers, dealers, department stores may 
be offering small plants and “seconds” all dressed up 
in cleverly designed packages with pretty pictures, 
frequently mislabeled, or plants that have been dipped 
in a wax preparation supposed to work magic on future 
growth. Or you may be offered as a premium some 
magic fertilizer that is supposed to solve your Rose 
problems once and for all. How silly, when such plants 
are just as expensive in the beginning and prove to be 
far more expensive in the end than the fresh, nursery- 
grown, true-to-name plants we come to offer you. 
And so, no matter what your previous experience 
has been, we promise and guarantee the plants you 
buy from us will bloom abundantly in season. Our 
constant endeavor is to give you the very best in Roses 
that skilled and loving effort can produce and at the 
lowest possible prices consistent with such quality. 
Write and Ask for Good , Sound 
Advice on Any Rose Problem 
Plans and planting-lists for new Rose-gardens, 
large or small, furnished free. Spacing, color 
arrangement, etc., given in detail. Special 
planting-lists for special purposes. 
Out-of-the-ordinary cultural problems are 
bound to arise from time to time. Prompt and 
thoughtful replies are cheerfully given to these 
inquiries. This valuable service is an integral 
part of our business. 
In addition to all of this Rose Service, the 
catalog contains a lot of valuable information 
that will answer many questions. 
4 
