The Holland Coat of Arms carries the slogan: 
„JE MAINTIENDRAI”. 
To maintain the high standard of quality and service, to live 
up to our reputation is no small matter nowadays. 
We have had to contend with adverse conditions for several 
years now, which made it extremely difficult to determine 
the proper course to be followed. 
All of us are going through a process of readjustment, which 
means a great deal of sacrifice; we have to cope with un¬ 
expected changes, difficulties ahead, compelling us to change 
our course. 
Yet, no matter how often we shall be forced to change 
our course, we shall never do so at the expense of good 
quality and service, but pledge ourselves to maintain such 
policies as have given us the confidence of our clients. 
The higher prices for Holland Bulbs, which you will find 
in our catalog, have nothing to do with drastic decrease 
in the planted area of the Holland Bulb industry; these 
higher prices were brought about solely by the difference 
in rate of exchange. Considering, that, when times were 
normal, prices for Holland Bulbs were even higher than 
those quoted in this catalog, we feel that our Patrons will 
appreciate our present position, over which we have no 
control. 
3 
