["Personal Greeting 
Madison, Wis., Jan. 1, 1934. 
Our Home at 720, 722 and 724 Williamson St., Madison. 
The “Olds Building’’ Was Erected in 1913, of Steel, Brick 
and Concrete, Strictly Fireproof. We Occupy Not Only This 
Entire Building, Four Floors and Basement, but Store Many 
Carloads of Seed in Public Storage in Another Building Here 
in Madison. 
Dear Friends and Customers: 
It is with great appreciation of your patronage that 
we present this, our 47th Annual Seed Book. This 
edition has been prepared with unusual care. Our 
ambition is that it may prove a true and accurate 
guide to every seed buyer. 
. Arrangement of Seed Book. The book is divided 
into sections. Garden Seeds come first, Vegetables, then 
FlowerSj arranged as near as possible in alphabetical 
order and followed by Bulbs, Plants and Nursery 
Stock. Field Seeds, in which we specialize, make up 
the second section. These begin with the Clovers, 
Alfalfas, and Grass Seeds, followed by Seed Corn, Seed 
Grains, Forage Seeds and Seed Potatoes. The third 
section includes Tools, Sprayers, Fertilizers, Insecti¬ 
cides, Poultry Supplies, etc. We hope you will like 
our Seed Book. 
Our Responsibility. We are members of “The 
American Seed Trade Association’’ and “The Wiscon¬ 
sin Seed Dealers Association.’’ These organizations 
stand for high standards and strict honesty and in¬ 
tegrity in business methods. Furthermore our 46 
years of honorable dealing are a guarantee of our re¬ 
liability. Ask your neighbors who have purchased of 
us if they are satisfied with their dealings with us. 
Olds’ Seeds Known for Reliability. Our greatest 
pride is that our seeds are reliable and that our cus¬ 
tomers know it. Many letters testify to this. As a 
WE DO OUR PART 
rule our friends, after once trying our seeds, stay with us, thousands and thousands of them. Our 
foremost aim is to have the best seeds obtainable, the highest testing and the highest in produc¬ 
ing power. 
Lowest Prices. We believe it is the duty at this time of everyone engaged in a mercantile 
business, especially those selling to farmers, for whom we have the greatest sympathy, to try to 
get along with small profits. With this in mind we are pricing our seeds at the lowest possible 
levels for the high grades that we offer. Where prices are higher than last year it is due to 
crop failures or higher market prices which increase the costs. 
Field Seed Prices are subject to change after Feb. 15th. Garden Seed Prices, except Mar¬ 
ket Gardeners’ Wholesale Prices and a few others marked subject to change, will stand as given 
throughout the season. 
We respectfully solicit your orders for 1934, assuring you that we will do our very best to 
merit your confidence in us and in our seeds. 
Yours very truly, 
L. L. OLDS SEED COMPANY, 
Per L. L. OLDS, President. 
SUGGESTIONS FOR ORDERING 
MAKE USE OF THE ORDER SHEET appearing in the catalog. If you have occasion to write us later regarding 
the order be sure to give the post office address under which it was mailed or the number of the order. 
WE ACKNOWLEDGE ORDERS promptly when received. If any part of the order is mailed right out that an¬ 
swers as an acknowledgment or if goods can be sent at once by freight or express we ship right out, sending acknowl¬ 
edgment and notice of shipment at the same time, enclosing Bill of Lading. 
POSTPAID PRICES. All Garden Seed Prices, except the Market Gardeners’ Wholesale Prices shown on pages 39 
and 40, are postpaid prices and include free transportation. Prices on Field Seeds, Potatoes and Side Lines do not 
include transportation unless quoted postpaid. Orders for several items in small amounts in these departments, 
however, to go by mail may be made out at the freight prices with a sufficient amount added to take care of the 
actual postage. See table of Parcel Post Rates below. 
WE SEND LARGE SHIPMENTS BY FREIGHT, unless otherwise instructed. Present freight rates to many points 
will be found on page 67. We have three railroads here at Madison: C. & N. W., C. M. St. P. and P. and I. C. 
C. O. D. SHIPMENTS. No plants will be sent C. O. D. Other things may be sent that way if desired, provid¬ 
ing one-fourth of the amount accompanies the order. 
ORDER EARLY. We can give your order more careful and prompt attention if received before we get into 
the rush. 
OUR THREEFOLD GUARANTEE 
1. Qualify. We guarantee the quality of all the items offered in this catalog to the extent 
that should they not prove as represented we will refill the order or return the money; but 
we give no further warranty, express or implied, as to description, quality, productiveness or 
any other matter of any seeds, potatoes, bulbs or plants we send out and will not be re¬ 
sponsible for the crop. 
2. Safe Arrival. We guarantee everything to arrive in good order. If there is any trouble, 
however, bags torn or anything else wrong, have this noted on the freight expense bill which 
must be sent us with the bill of lading. 
3. Careful Attention. All orders and remittances are promptly acknowledged and letters of 
inquiry personally and courteously answered, as a rule the same day they are received. 
PARCEL POST RATES, IN EFFECT JAN. 1, 1934. 
1st and 2nd Zones (up to 150 miles from Madison) 8c for the first pound, 1.1c for each additional pound. 
3rd Zone (151 to 30.0 miles from Madison) 9c for the first pound, 2c for each additional pound. 
4th Zone (301 to 600 miles from Madison) 10c for the first pound, 3.5 for each additional pound. 
5th Zone (601 to 1,000 miles from Madison) 11c for the first pound, 5.3c for each additional pound. 
6th Zone (1,001 to 1,400 miles from Madison) 12c for the first pound, 7c for each additional pound. 
7th Zone (1,401 to 1,800 miles from Madison) 14c for the first pound, 9c for each additional pound. 
8th Zone (over 1,800 miles from Madison) 15c for the first pound, 11c for each additional pound. 
Packages must not exceed 70 pounds in weight for all zones. 
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