Here's Why John Uses 
New Improved CERESAN 
New Improved Ceresan generally controls stinking 
smut or bunt of wheat, barley covered smut and stripe, and 
loose and covered smuts of oats. One treatment for all 
three grains. 
New Improved Ceresan is inexpensive, costing only 
lj/g to cents per bushel of seed. At current prices, it 
is the lowest cost dust disinfectant on the market. 
New Improved Ceresan has many other advantages. 
It is a dust treatment—no w T et, swollen grain to handle. 
When applied by the rotary treater method, there is no 
disagreeable dust in the air to be breathed. Rub a little of 
the dust between the thumb and finger and you will under¬ 
stand from its smoothness why it does not reduce the 
planting rate. And for the same reason it can’t cake or 
clog in the drill or cause excessive wear or drill breakage. 
In the absence of a regular seed treater, it can be applied 
with a scoop shovel. The measuring spoon in each can 
helps to avoid guesswork and wasting of the dust. 
New Improved Ceresan usually improves the stand and 
yield of grain. In 11 farm tests in Illinois on 7 varieties of 
oats. New Improved Ceresan treated seed gave nearly 
11 per cent better stand than the untreated seed. In these 
and other tests, the treated seed out-yielded the untreated 
by 2.84 bushels per acre, or nearly 10 per cent. 
Do You Grow Barley? In 6 tests on 4 varieties of barley 
in Illinois, the average increase in stand was nearly 12 per 
cent. Yield data on most of these tests are not available 
because of chinch bug damage during 1933, but a 12 per 
cent increase in stand surely meant a larger yield of barley. 
And Wheat! Most treatments for w 7 heat are satisfied 
to control stinking smut. But New Improved Ceresan calls 
that only half the job. In 14 tests on spring wheat in 
Minnesota and North Dakota, New Improved Ceresan 
increased the stand over 6 per cent. Naturally, you would 
expect a treatment like that to increase the yield—and it 
did! The increases in yield in these tests ran as high as 
2 Y 2 bushels of wheat per acre. The average was more than 
one bushel per acre. 
