Muller-Sealey Co., Inc. 
Office: Warehouse: 
145 West 45th Street 195 Montgomery Street 
New York, N. Y. Jersey City, N. J. 
January 1, 1934. 
( . J7 OR the sixteenth consecutive year we present our cata- 
^ log of flower and vegetable seeds, bulbs, plants and 
dy gardening requisites, and in doing so extend renewed 
greetings to our many valued friends in the horticultural 
fraternity. We greet also those whom our price list is reaching 
for the first time, with the sincere hope that it will serve as an 
introduction to a long, close, and mutually beneficial rela¬ 
tionship. 
The coming of the New Deal with its stricter regulation of 
business activities has brought about changes in the policies 
and standards of many establishments in all fields. But when 
a firm, for nearly a score of years, has consistently adhered to 
the highest ideals and standards of both merchandise and 
service, there is little need or justification for mere superficial 
variation in the appearance and substance of its message. 
Consequently we offer again, as we have in the past, a plain, 
straightforward, descriptive price list designed to give specific, 
accurate, helpful information about the commodities we handle. 
It is our belief that our patrons know what they want and 
are interested primarily in results rather than promises, and 
that, accordingly, they want definite facts and figures simply 
and effectively presented rather than glowing, imaginative 
word pictures and colorful but not necessarily convincing illus¬ 
trations. For this reason our catalog is like the service we 
strive to render—direct, competent, intelligent; without fuss 
and frills, but 100 per cent up to specifications and require¬ 
ments. Whether dealing with recognized, time-tested, stand¬ 
ard varieties or with the novelty sorts that we confidently 
recommend as new, better and worthy of trial for particular 
purposes, our descriptions are accurate and reliable and our 
prices reasonable and commensurate with thoroughly depend¬ 
able quality and complete customer satisfaction. We pledge 
ourselves to maintain in all our dealings the type and degree 
of service that have made the name Muller-Sealey synonymous 
with Maximum Satisfaction for more than a decade. 
Whether an order is large or small, whether for regular* 
easily obtainable material or for some unusual, keenly desired 
rarity, it receives the same interest, prompt attention and 
scrupulous care at the hands of a skilled, experienced, thor¬ 
oughly capable personnel proud of its record and determined 
to maintain it. 
Our organization will welcome every opportunity to assist 
its patrons in solving their gardening problems, in locating 
odd and hard to find plant materials, in promoting the success 
oi their horticultural efforts. Visitors will be cordially received 
at our conveniently located, mid-New York City offices and 
our commodious Jersey City warehouse; and those who must 
or who prefer to depend on correspondence may be assured of 
no less prompt, interested, personal attention. 
Looking forward to a new era of normal, well distributed 
prosperity built upon sound, enduring foundations, we see 
ahead rich and unprecedented opportunities for horticultural 
progress, growth and achievement. It is our proud ambition 
and endeavor to assist our patrons in contributing to that 
progress and achievement and in realizing therefrom a gener¬ 
ous measure of reward and real enjoyment. 
Joseph A. Muller 
Frank G. Sealey 
John Morrison 
MULLER-SEALEY CO., Inc. 
