“Daddy” of the commercial cantaloupe game; shipped 
the first package of cantaloupes ever shipped into Chicago 
from a crop of one-fourth acre in August, 1872, and the 50th 
consecutive crop from the same farm in 1922 (160 acres). 
The last twenty crops were principally Hearts of Gold. 
which we cannot illustrate or describe is the 
and brings every customer back for more. 
Please note the illustrations carefully. Please dote particu¬ 
larly the actual size photograph of the half melon on the cover, 
also the thickness and color of the flesh. Its diafneter is 534 
inches and the seed cavity is inches diameteri The thick 
flesh is dense but tender when ripe, the rind is about the 
thickness of an orange peel and about as tough. The one thing 
flavor and that is what puts Hearts of Gold in a class by itself 
The photo from which this engraving was made was taken on 
our melon farms, 
Note the thick, yellow meat and attractive appearance of the originator's strain of 
Hearts of Gold Melons. 
near Benton Har¬ 
bor, by Mr. A. B. 
Morse of the A. B. Morse Co. of St. Joseph, Michigan, printers of this catalog. We grow quantities 
like it and even better and improve them every year. 
We want to sell you some Hearts of Gold seed for home or commercial use. We want you to 
succeed with them and will furnish you complete cultural instructions and help you in any way 
we can. We want you to return to us for your seed each year as we are constantly improving the 
varietjt and protecting it from mixture and are extremely anxious that it shall not run out or deteri¬ 
orate and lose its good reputation. 
This engraving was made from a photo of one vine of Hearts of Gold Melons. There were 13 marketable 
Melons on the vine when the photo was taken. 
New Crop of ORIGINATOR’S STRAIN 
Hearts of Gold Cantaloupe Seed Now Ready 
Quality is exceptionally fine. 
All growing and harvesting operations are 
under our direction and control. 
Seeding equipment is used for Hearts of Gold 
only. 
Our fields are healthy and vigorous, plants 
having constantly been sprayed during growing 
season and no expense having been spared to 
keep this crop in a high state of production. 
As the originators of this wonderful canta¬ 
loupe, Morrill’s Famous Hearts of Gold, we 
have taken great pains to make seed selections 
of. high quality and if possible improve our 
original strain. 
Play safe by purchasing hand-cut Hearts of 
Gold Seed from Michigan’s largest cantaloupe 
growers for fifty years and the originators of 
the Hearts of Gold. 
Order early. 
for a Real Profit Crop 
We of course cannot guarantee your crop, as poor results might come from adverse conditions 
over which we have no control. 
Plant Hearts of Gold 
P LANT whatever size plot you can manage! keep every 
cent from sales in a fund until sold out and you will get 
an agreeable surprise. Many of our customers report 
from $ 300.00 10 even $ 500.00 per acre depending on location, 
soil and skill. Wheat, corn, potatoes and several other crops 
are not returning cost of production. Starting in April or 
May you can have a nice bundle of ready money by October 
from planting of Hearts of Gold and no other crop can pos¬ 
sibly make such returns in 70 to 120 days. 
These illustrations are intended to fix facts in your mind. 
Each one is from a photograph on our farm or in our own 
business. We are trying to do you a real service by interest¬ 
ing you in the Hearts of Gold and to bring to you forcibly 
that it is a wonderful production. It has received more en¬ 
thusiastic praise and endorsement than any other fruit since 
the introduction of the Elberta peach. 
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