THE LAWN—BEAUTIFUL 
PREPARING THE GROUND: First a thorough 
preparation of the soil is absolutely necessary. If 
the soil is poor, as often is the case, it is a good 
plan to cover with four to six inches of good black 
loam. Rake and roll until a smooth even surface is 
obtained. To get a fine, rich, velvety sod that will 
be permanent, the best soil is necessary. 
FERTILIZING: Most soils are lacking in neces¬ 
sary elements of plant food: (Namely, Nitragin, 
Phosphoric Acid, and Potash) either because mother 
nature failed to deposit a good supply originally, or 
because the plaufcfood once in the soil has already 
been exhausted-. Swift & Co., through its extensive 
research organization, has developed a product that 
supplies the proper amount and kind of plantfood. 
This product in, VIGOItO, especially prepared for 
lawns, flower gardens, and shrubbery, Vigoro gives 
the lawn a good, quick, and vigorous start, it de¬ 
velops a good root system and gives the grass a 
deep, rich green color. 
SOWING THE SEED: A good lawn hiay be made 
either in the spring or In the fall, depending some¬ 
what on the locality. In the latitude of Omaha, 
one may sow seed as early in the spring as the 
ground will permit. Seed can also be sown in Sep¬ 
tember and produce good results. In making a new 
lawn apply grass seed at the rate of one pound to 
about 200 square feet, if reseeding it will depend 
on the condition of the lawn. It is a good plan 
to rake all the dead grass off the old lawn, before 
applying fertilizer and then sowing the seed. After 
seeding it is a good plan to again rake the lawn, 
covering the seed with a light covering, then if pos¬ 
sible roll and give a good watering, but do not 
allow the ground to wash. 
THE PROPER SEED: The selection of the right 
grass seed is very important, and a cheap grade is 
false economy. The kind suitable for your needs 
will depend on local conditions, and the condition of 
the soil. Experience has shown that no one grass 
will give satisfactory results when sown alone, be¬ 
cause of the wide variation of the season and the 
soils. We have made an extensive study of grasses 
suitable for lawns, and we put onl*y the best grade 
of heavy, plump seed into our mixturs. In making 
a new lawn, or if the old lawn is sparse or patchy 
we recommend sowing our Ak-Sar-Ben lawn grass 
mixture. The mixture is made up of 50% of Ken¬ 
tucky Blue Grass, and the balance is made up of 
quick growing grasses. We also make up a mixture 
suitable for a terrace and have special grasses for 
shady places. 
NEBRASKA GROWN KENTUCKY 
BLUE GRASS 
We harvest our own blue grass in the northern 
territory and you will find it superior to southern 
grown seed, for this section. The greatest care is 
exercised in the selection of our seed to obtain that 
which is free of weed seeds. 
WHITE CLOVER 
We have the highest grades obtainable and rec¬ 
ommend mixing a small percentage in your grass 
seed before sowing. White Clover does very well 
on clay soil where it is hard to get blue grass 
started. It is also good for a terrace where it is 
apt to wash. It germinates much quicker than blue 
grass, generally three to five days. 
CARE OF THE LAWN A good lawn, once prop¬ 
erly established, is not difficult to maintain, on the 
other hand, it is very easy to neglect it. Furnish¬ 
ing the proper plant food is possibly our most im¬ 
portant consideration. The lawn should be clipped 
regularly, it should not be clipped close enough to 
injure the crown of the plant, and should never be 
done in the heat of the day. The best time being 
in the evening and should be given a good soaking 
not just a sprinkling. A light sprinkling, every eve¬ 
ning, is one of the quickest ways of ruining a lawn. 
Such surface sprinkling not only encourages the 
grass to root shallow so it is easily effected by dry 
hot weather, but it encourages weeds to come to the 
surface. 
SEE FRONT PAGES FOR PRICES 
