To Our Customers 
We present this, our 23rd Annual 
Catalog, with the earnest desire that 
it will be of service in making your 
fruit growing more profitable and 
beautification of your home grounds 
easier and more successful. We have 
tried to tell you in our own words the truth about 
our goods, avoiding extravagant claims and prom' 
ises so likely to lead to disappointment. 
Rokely’s have enjoyed, for forty'five years, a 
steady growth based, not on flashy advertising, but 
on fair dealing, reasonable prices and nursery stock 
of the highest quality. Year after year we have 
learned how to grow better plants and we are posh 
tive that no better stock can now be produced. Our 
overhead is low and our advertising sensible, and 
these savings are passed on to you in our money' 
saving prices. 
In our struggle to give our customers better plants, we have been aided greatly by 
our location. The soil of Berrien County is deep, rich and loose. Lake Michigan 
tempers our climate, and rainfall is abundant. It is not surprising that this county is 
first in the United States in yearly production of strawberry plants. New customers 
are surprised first by the enormous root systems 
and later by the marvelous yields of these sturdy 
plants. And of all this marvelous stock, none is 
better than Rokely’s. Nor does any nursery of our 
size and reputation sell at prices as low as ours. 
Both of us live here on the farm and devote our' 
selves to this business. Every order receives our 
personal attention until it is shipped. Errors and 
complaints are cheerfully adjusted to your entire 
satisfaction. 
We thank our customers for their continued 
liberal patronage. If you are receiving this catalog 
for the first time, we hope for a chance to prove 
that we can please you and save you money. 
Yours very truly, 
J. N. Rokely & Son 
A. J. ROKELY. 
Cash Discount on Early Orders 
We will allow the following discounts from CATALOG PRICE on all orders for $5.00 
or more accompanied by CASH IN FULL: 
January 1st to January 30th.10 per cent discount 
February 1st to February 28th . 8 per cent discount 
March 1st to March 31st. 5 per cent discount 
This offer does not apply on Bargain Collections. All Bargain prices are NET and sub- 
ject to no discount. 
