All American Winners 
Each year a Committee of the Seed Trade, se¬ 
lects the outstanding new Flower creations from 
all over the World. Sears, with the assistance of 
experts has made a selection from this years 
winners and these are offered to Sears customers 
at money saving prices. Shpg. wt., pkt. 1 oz. 
Calendula, Sunshine or Chrysanthe (2 It.) 
71 E 2423 —A Gold Medal Winner! Bright golden canary, 
yellow flowers with long curled center petals. Fine for < e . 
cutting. Per Packet.1.5C 
Annual Canterbury Bells (2 to 2 ft.) 
71 E 2424 —A Novel annual. Plants produce six to eight • 
epike ' '' J ... 
i Use By, 
1 Sears mBI 
A Perfect 
Garden 
No Guess 
Work 
kes of blooms. Mixed colors. Packet. Shpg. wt., pkt., 1 oz. 
15c 
Novelty Package No. 1 
Contains: Indian Chief Gail- 
lardia. Radio Calendula and 
Golden Gleam Double Nas¬ 
turtium ( AU-American Winner). 
Packed in individual envelopes 
but not sold separately. Shpg. 
wt., 5 oz. 
71 E 2398 —All three 
\ 75c Value) for Only . . . 
Novelty Package No. 2 
Contains: Guinea Gold'Mari- 
gold ( All-American Winner) and 
Chieftain Sweet Pea. Packed 
in individual envelopes, but not 
sold separately. Worth more 
than our price. Shpg. wt., 4 oz. 
71 E 2399— Both 
Varieties for Only.XOL 
TESTED SEEDS 
in your 
Flower Garden 
(guarantee 
We use every precaution to se¬ 
cure the very best, first quality 
Flower and Vegetable seed, true to 
name and description. If any 
should prove unsatisfactory, we 
shall be glad to replace them or 
return the amount you paid. But 
because of factors beyond our 
control we cannot be responsible 
for the crop. 
All Seeds Listed Below 
Not Prepaid 
Shipping Weight, 1 Ounce Per Pkt. 
Ageratum 
Mixed Colors— (10-in.) 71 E 2310— A 
hardy annual with lavender, blue and 
white flowers. 
Amaranthus 
Mixed— (2Yz -ft.) 71 E 231 1 — 
Effective for tall borders, groups and 
foliage effects. 
Asters 
Giant Ostrich Plume —(18-in.) 
71 E 23 59— The finest type of Ostrich 
feather Aster. 
Giant Branching— (18-in.) 71 E 2307 
Long stems for cutting. 
Giant Comet —(18-in.) 
71 E 2308 —Mixed colors. 
Begonia 
Mixed— (1-ft.) *71 E 2385— Makes one 
of the most satisfactory bedding plants. 
Balsam Apple 
71 E 2324— (12-inch). A Climber. 
Cream colored flowers followed by yellow 
apple shape fruit. 
Bachelor Button 
Cornflower— (154-ft.) 71 E 2318- 
Flowers of rich purple, blue and white. 
Imperialls— (Royal Sweet Sultan) (2J4- 
Ft.) 71 E 231 9 —Excellent for cut¬ 
ting. Mixed colors. 
Clarkla 
Mixed— (2-ft.) 71 E 23 77— Delicately 
colored double flowers resembling small 
carnations strung along the stems. 
Calllopsls 
Tickseed— (24-in.) 71 E 2362— Grace¬ 
ful border plants. Fine for bouquets and 
vases. Yellow. 
Calendula 
Pot Marigold— (18-in.) 71 E2358— 
One of the best and showiest hardy 
annuals. 
Candytuft 
Fine Mixed— (10-in.) 71 E 2306— Pro¬ 
duces many flower clusters in wide range 
of colors. 
Carnation 
Giant Margaret Mixed —(18-in.) 
71 E 2354 —Flowers of very^ large 
size; colors include pink, crimson 
striped and white. 
Chrysanthemum 
Single Mixed —(20-in.) 
71 E 2355 —A popular garden flower. 
Climber Bean 
Jack or Hyacinth Bean —(15-ft.) 
71 E 2326 —A splendid climber with 
clusters of purple and white flowers. 
Cockscomb ( Celosia) 
Tall Mixed Plumosa —(2-ft.) 
71 E 231 6 —An old favorite. 
Chinese Woolf lower (Childs’)—(2-ft.) 
71 E 231 7 —Flowers resemble ball of 
vividly colored wool. 
Cypress Vine 
71 E 2325— (18-ft.) A climber with 
dark green foliage; white and red star 
shape blossoms. Mixed colors. 
Double Coreopsis 
71 E 2425 —(2-ft-.) Large double and 
semi-double golden yellow blooms. 
Cosmos 
Giant Mixed— (5-ft.) 71 E 2320— A 
hardy fast growing annual with feathery 
(green) foliage. 
Four O’Clock 
71 E 2329— (254-ft.) An old favorite. 
Flowers open about 4 o’clock. 
Geranium 
71 E2312 —(2-ft.) Raise your own 
plants from this splendid seed. Fairly easy 
to grow. Mixed colors. 
Gourds 
71. E 2327 —Gourds are very interest¬ 
ing climbers. All sorts mixed. 
Heliotrope 
71 E 2386 —(2-ft.) A rapid growerj 
large clusters of dark blue flowers. 
Lady Slippers 
Double Mixed— (154-ft.) 71 E2313— 
Produce an abundance of brilliantly col¬ 
ored flowers. 
Larkspur 
Tall Double— (3-ft.) 71 E2333— 
Mixed colors. One of the most popular 
annuals. 
Lobelia 
71 E 2349 —Invaluable for edging bor¬ 
ders. Dainty blue flowers somewhat like 
tiny butterflies in form. 
Lupines 
71 E 2374 —(7-in.)—Free flowering; 
long graceful spikes of rich colored pea 
shaped flowers. Mixed colors. 
choVce Perennial Seeds 9* 
Seeds Not Prepaid. Shpg. wt., 1 oz. per Pkt. 
BABYS BREATH 
Baby’s Breath 
Gypsophila — (2)4-ft.) 
71 E 2366— Used 
_ . for cutting and com- 
biningVith other flowers for bouquets. 
Blanket Flower 
Gaillardla — (20-in.) 71 E2363— 
They will bloom from early spring until 
late fall. Canter bury BeUs 
Campanula —(2 to 4 ft.) 71 E 2372— 
A most important flower for the garden. 
Very effective when near the early Phlox. 
Hardy choice mixed. 
Coreopsis 
71 E 2387 —(2J4-ft.) Large yellow 
daisy-like flowers with broad fluted petals. 
Brilliant in the garden. 
Delphinium ( Larkspur) 
71 E 2370 —(4-ft.) Splendid range of 
color8 ‘ English Daisy 
71 E 2361 —Loves a shady place and 
will reward the gardener with a mass of 
blossoms. Shasta Daisy 
71 E 2373 — (2)4-ft.) Fine for bor- 
ders; also for cut flowers. 
Foxglove 
Digitalis— (4-ft.) 71 E 2371— Old fa¬ 
vorite. Tall and stately with spires of 
blossoms. Mixed. 
Myosotls( Forget-me-not) 
71 E 2388 —(6-in.) A charming flower 
for the border, but particularly suitable for 
damp, shady spots. 
HOLLYHOCKS 
1 J^xlO ft, 
i—“COME-PAKT” PLANNED FLOWER GARDENS^ 
Your Flower Garden need no longer be a matter of guesswork. No longer need you 
wonder where or how far apart to plant different varieties or whether the height and 
color arrangement is proper. All the experimenting, planning, designing and selection of 
flowers has been done for you by a professional landscape architect. Varieties have been 
selected from such popular annuals as: Zinnias, Marigolds, Petunias, Calendulas, 
Allyssium, Portulaca, etc. All you have to do after ground has been prepared is to lay 
the Mulch Paper Pattern on the ground and plant seeds from numbered packets in the 
holes in pattern bearing corresponding number. You can’t possibly go wrong. It’s 
economical too. We include (1) Heavy Mulch Paper Pattern. (2) Vigoro Fertilizer. 
(3) Flower Seeds. (4) Wire Fasteners (not illustrated) to prevent paper from blowing 
away. Mulch Paper is left on ground, thus preventing weed growth and conserving 
moisture. Flowers grow through holes in paper. 
Size feet 
No. of 
Varieties 
Cat. No. 
Price 
1)4x10 
8 
71 
E 2465 
Postpaid 
SO.98 
2x10 
12 
71 
E 2466 
Postpaid 
1 .45 
3x10 
17 
71 
E 2467 
Postpaid 
1.95 
PER 
PACKET 
Hollyhocks 
Double Mixed—(6-ft.) 
71 E 2330 
Single Mixed —(6-ft.) 
71 E 2331 
Hardy Garden Pinks 
A new variety, very popular for beds and 
borders. Resemble carnations very closely. 
Double Mixed— (12-in.) 71 E 2300 
Single Mixed— (12-in.) 71 E 2301 
Oriental Poppy 
71 E 2389 — (2)4-ft.) The best of the 
Poppy family. Huge cup shafted flowers. 
Platycodon 
(Japanese Bell Flower ) 
71 E 2397— (18 -in.) Handsome sil¬ 
very green foliage. Large cup-shaped lily¬ 
like flowers. Mixed. 
Pyrethrum 
{Painted Daisy) 
71 E 2383 —(2J6-ft.) Upright slender 
stalks adorned with fern-like leaves and fine 
terminal blossoms. Splendid range of colors. 
Sweet William 
71 E 2343— (18-in.) Produces a splen¬ 
did effect in borders or beds with its rich 
and varied colors. Many use Sweet William 
for cut flowers. 
Verbena 
Mixed Colors —(10-in.) 71 E 2303— 
Very desirable for massing in beds and 
flower boxes. The beautiful range of col¬ 
ors is seldom equaled by other flowers. 
All Seeds Listed Below 
Marigold 
Double African Mixed— (2J4-ft.) 
71 E 2334— One of the last flowers to 
bloom in the Fall. 
Mexican Fire or Burning Bush 
Kochia— (2)4-ft.) 71 E 2332— Forms 
a green globe shape bush, which turns to 
a deep red in fall. 
Morning Glory — 
Imperial Japanese—(10-ft.) 
71 E 2328 —Flowers are the largest 
of any Morning Glory. Mixed colors. 
Mourning Bride 
Scabiosa— (256-ft.) 71 E 2364— Also 
known as the Pincushion Plant. Mixed 
colors. 
Giant Pansy ( 5-In.) 
71 E 2400—Dark Velvety Purple 
71 E 2401—Sky Blue 
71 E 2402—Black 
71 E 2345—Mixed colors 
Petunia Single {12-In.) 
71 E 2407—Blood Red 
71 E 2408—Bright Purple 
71 E 2409—Rose White 
71 E 2338 —Mixed colors 
Plllox ( Giant 10-In.) 
71 E 2412—White 
71 E 241 3—Dark Purple 
71 E 241 4—Bright Red 
71 E 2339—Mixed colors 
Portulaca ( Moss Rose) 
Double Mixed—(6-in.) 
71 E 2337— A low growing annual; 
large variety of colors. 
Poppies 
Shirley—(15-in.) 71 E 2341 —The most 
beautiful of all poppies, assorted colors. 
Peony Flowered—(15-in.) 71 E 2342 
—Showy double fringed flowers. Our as¬ 
sortment contains many desired colors. 
California Poppy 
71 E 2360— (15-in.) The State Flow¬ 
er of California. A bright free flowering 
plant of low spreading growth with finely cut 
silvery foliage. 
Stocks 
Large Flowering (Levkojen)—(15-in.) 
71 E 2357 —The flowers appear on 
long stiff stalks like small rosettes and are 
exceedingly fragrant. Mixed. 
Not Prepaid. £ 
Shipping Weig ht, 1 Ounce Per Pkt. 
Sunflower 
Giant Russian —(Grows 8 to 12 ft. high). 
71 E 232 1 —Seed is good poultry feed. 
Double Chrysanthemum Flowered— 
(Grows 6 to 8 ft. tall). 71 E 2322- 
Beautiful summer bloomers. 
Salplglossls 
Painted Tongue —(24-in.) 71 E 2365 
Much like a Petunia but rivaling the 
latter in color. Mixed. 
Salvia {Sage) 
Splendens— (3-ft.) 71 E 2344— Beau¬ 
tiful crimson flowers that last until 
frost. 
Snapdragon 
Mixed colors —(3-ft.) 71 E2314—An 
exceptionally fine mixture. A splendid 
garden flower. 
Statlce {Everlasting) 
71 E 2384— (2-ft.) Easily grown. 
Furnishes fine cut flowers either in the green 
or dried state. Mixed. 
Strawflower 
Helichrysum— (256-ft.) 71 E 2356- 
Nothing so cheering in the winter as a 
bouquet of dried strawflowers. 
Mixed Strawflowers—(18-in.) 
71 E 2375— All sorts. Mixed. 
Sweet Alyssum 
Maritimum— (10-in.) 71 E 2309—A 
hardy annual used for borders. Clusters 
of pure white flowers. 
Vinca-Periwinkle 
Mixed Colors — (2-ft.) 
71 E 2302 — Attractive glossy green 
foliage with beautiful white and rose color 
flowers. Blooms until frost. 
Zinnias or Old Maids 
Zinnias are much used for bedding and are 
suitable for borders and cutting. Bloom 
profusely. All are double flowering. 
71 E 2390—Burnt Orange 
71 E 2391—Pale Lavender 
71 E 2392—Beautiful Pink 
71 E 2393—Bright Red 
71 E 2394—Clear Yellow 
Double Giant Zinnias. 
71 E 2304— (1^ to 2 ft.) These are 
among the finest Zinnias grown. Mixed 
colors. 
Double Dahlia Flowered. 71 E 2305- 
Flowers are very much like the Dahlia* 
Choice mixed colors. 
Nasturtiums 
One of the most desirable 
flowers to plant around your 
home. 
Tall Mixed— (5-ft.) 
71 E 2335 —Packet.. 8c Ounce. 18c 
Dwarf Mixed —(12-in. )Q-* 1 A™ 
71 E 2336—Packet.OC Ounce. A VC 
Not Prepaid. Shpg. wts.. Packet, 1 oz.; 
Ounce, 2 oz. 
Sweet Peas 
Spencer Mixed. 
71 E 2323 — Summer 
flowers. Perhaps the most 
desirable of all flowers for the 
home garden, easily grown. Mixed colore. 
Not Prepaid. q 
Packet. Shpg. wt., 1 oz. CjC 
Ounce. Shpg. wt., 2 oz...1 9c 
54-pound. Shpg. wt., 6 oz.59c 
Larger Orders REDUCE Your Transportation Cost per Pound P151B 2791 
