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A Staff of Experts... to 
Answer Your Questions 
Fashions 
Stoves 
It all started when a custom¬ 
er’s inquiry about matching 
rugs and furniture was referred 
to Sue Roberts and was most 
satisfactorily answered; a style 
problem was solved by Anne 
Williams; an expert in the farm 
implement department gave 
valuable advice on a choice of 
farm machinery... and before 
we realized it, our Personal Serv¬ 
ice Department was full grown! 
Now, answering the thou¬ 
sand and one questions our cus¬ 
tomers fire at us, we have a 
complete staff, all experts in 
their various lines, who are here 
to give you sound, helpful in¬ 
formation at no cost to you. 
Home Advisor 
Farm 
Implements 
7T SK US anything you want to know 
/ \ about our rugs, stoves, furniture, paints, 
J l A_wall paper, washing machines, 1 ghting 
fixtures, plumbing and heating supplies, farm 
eguipment ... in short, ask us when you want 
further facts about any of the 48,000 articles 
in our big new catalog. 
To each member of our Personal Service 
Department is available the combined know¬ 
ledge and long experience of many manufac¬ 
turers, buyers and merchandise men. Our 
staff also has at its command a fully equipped 
testing department and scientific laboratory, 
to bring you exact information in answer to 
any question you might ask about our mer¬ 
chandise or installation problems. 
Write us today, if you are undecided as to 
just which cho ce of merchandise you should 
make ... if you wish to know more about'size, 
color, weight, or texture ... if you cannot de¬ 
cide on quality or finish. Sit down, now, and 
write us a friendly letter. Tell us your problem 
and we will use every resource at our com¬ 
mand to give you a clear, intelligent answer 
. . . such as you would receive from a friend 
right in your own home. 
Just Address Personal Service Department 
SEARS, ROEBUCK and CO. 
Rugs and 
Car pet 8 
Table Linens Birds and Pets Children’s Wear Furniture Draperies Plumbing Supplies Dress Materials 
An Experienced Staff of EXPERTS at YOUR Command 0101^^333 
