THE 
PRESIDENT 
FRANKLIN D. 
ROOSEVELT 
ROSE 
New Red Everbloomer 
¥1 is a great privilege to have permission to name 
a new rose in honor of the chief executive of the 
nation. Such a privilege was granted us by his 
Excellency, President Franklin D. Roosevelt, while 
still President-elect. 
Only a rose of great promise could be permitted 
to bear so distinguished a name. The rose selected 
for this honor is a permanent “sport” of the well- 
known red Templar. While similar to its parent, 
the President Franklin D. Roosevelt is superior in 
richness of coloring and in pleasing fragrance. 
The petals shade from a deep rich claret at the 
center to a dark, velvety red at the tips. These 
petals have a beautiful velvety sheen, unlike those 
of any other hybrid tea. 
This rose is now being propagated under the 
supervision of a specialist. A limited number of 
field-grown plants will be available this coming 
autumn. 
Watch for our later announcements. 
New Yellow Everbloomer 
A LREADY, Mrs. Franklin D. Roosevelt, by her 
own unassuming sincerity and serene common 
sense has endeared herself to millions who are 
delighted to acclaim her as the new “First Lady 
of the Land”. 
The Rose selected to hear her name is a yellow 
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