THE ULTIMATE IN DAHLIAS 
ELEANOR ROOSEVELT 
[Veile & Mendham] 
[Illustrated on the opposite page] 
When Mrs. Franklin D. Roosevelt honored us with her permission to name a 
dahlia after her, we had to be very certain that it was a good one. No dahlia, we 
believe, has ever been given such publicity. The New York papers printed pictures 
of it, ran descriptions and news items about it. Everybody that came to the New 
York Show asked to see it and were delighted to see a thirteen inch pure white flower. 
Unfortunately, we could only exhibit one flower of it at the Show because an 
August storm of cyclonic force just about leveled the show garden. But, that one 
flower was easily the sensation of the year. 
Mr. J. J. McCarthy, prominent dahlia grower, of Milwaukee, Wisconsin, kindly 
consented to grow Eleanor Roosevelt for us last year, and reported that he had any 
number of giant blooms on the bushes at one time. He exhibited it at many shows 
in the Middle West and was unusually successful in his prize winnings with it. 
It won the championship seedling class at Bryn Mawr, Pa., winning the Penn¬ 
sylvania Horticultural Societies’ Silver Medal. 
Mr. Derrill W. Hart, in placing it on the 1933 Honor Roll of the American 
Home Magazine (see December issue), says: 
"Here is a very impressive addition to the large flowered whites 
that have been introduced in the past few years, and this one is par¬ 
ticularly clean-cut and will give any white a run for its money on the 
exhibition table. I had this on trial and it proved a very thrifty 
grower. It would be impossible for this dahlia season to go by with¬ 
out commemorating the Roosevelt name. In this case, Eleanor Roose¬ 
velt, a clear white informal decorative, large size, and for which the 
First Lady of the Land will need no apologies for the use of her name. 
When new whites are considered this one will come in for its share of 
prizes. Due to the storms only 1 one bloom was shown at New York, 
but it was a very impressive one.” 
It is a fine grower with good, clean foliage, and a very free bloomer, despite its 
size. The stem is fine and holds the flower facing you. 
Contrary to report, this dahlia is NOT patented nor will it be. We are only 
able to offer plants of this great dahlia. All plants of Eleanor Roosevelt offered by 
other growers in their catalogs will be of our own propogation, as we have not sold 
a single root to anyone. Any other, offering plants of this variety, their own pro¬ 
pogation, should be ignored, as they are spurious. We would appreciate it, if you 
would report such an occurrence to us. 
Eleanor Roosevelt will produce seed. 
Plants only—#7.50 
NOTE: The name, "Eleanor Roosevelt” is registered with the American Dah¬ 
lia Society, a copy of the letter giving us permission being on file in the office of the 
Secretary. 
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