Shrewdness and cleverness may have a place in business, but when it comes to deal¬ 
ing in Seeds, by far the most important factor is the old fashioned principle of 
HONESTY. 
From the very beginning of this business in 1920, I have impressed my boys and 
everyone else connected with this institution that if we are to continue to develop 
and maintain that priceless asset in business called CONFIDENCE, we must, above 
all else, be honest with ourselves and with our customers. 
We realize, too, that it is good business to help our customers get the best possible 
results from our Seeds. When a planter has a crop failure due to faulty seeds, he not 
only loses the smaller cost of the seed itself but he loses the larger costs of putting in 
the crop. In many cases the season is too far advanced to retrieve either of these 
losses. Can you imagine this grower going back to the same source for another ex¬ 
periment, with the possibility of a second failure? No Sir! As far as he is concerned, 
that seed house is “out” for a long time to come—if not forever. 
No dealer in Seeds can honestly guarantee a 100% result, because every Seed is a 
sealed mystery—but certain precautions resulting from experience, conscientiousness 
and alertness to prevent fraud can be taken to reasonably assure safe and dependable 
planting results. 
Therefore, ALL PERFEGRO SEEDS are selected only after the most careful 
scrutiny of conditions under which they are grown—and MOST IMPORTANT, 
they must be adapted for the localities in which they are to grow. Only after we are 
reasonably sure that these Seeds are of the highest quality, hardy and adapted —only 
after they have been tested for satisfactory germination, do we offer PERFEGRO 
SEEDS to our customers. In dealing with The Rocky Mountain Seed Company, 
you can be reasonably assured of getting GOOD SEEDS, backed by the integrity of 
a long-established, thriving Seed House—a firm enjoying an ever-increasing confidence 
throughout this region. 
If you are especially interested in Garden Seeds, here is an added reason why your 
full confidence is merited. Two of the largest Produce firms in Denver are directly af¬ 
filiated with The Rocky Mountain Seed Co. Both the Midland Produce Company and 
The Rocky Mountain Produce Company have enviable reputations for handling the 
finest vegetables produced in the entire West. These two highly successful firms sell 
many hundreds of carloads of Fresh Vegetables every year, distributing them to many 
of the principle markets of the United States, in their own, leased Refrigerator Cars, 
as shown in the center of this catalogue. 90% of these Highest Quality Vegetables 
are grown from PERFEGRO Rocky Mountain Seed Company SEEDS. Just another 
excellent reason why PERFEGRO SEEDS must be dependable. 
The same scrupulous care is given to the selection of our Farm 
Seeds, Alfalfa Seeds, Seed Corn, Flowers Seeds, etc. As with 
our Vegetable Seeds, type, hardiness, adaptability, germination, 
EVERYTHING is carefully considered. Results from ALL 
PERFEGRO SEEDS are equally good. 
In submitting this Year Book, I assure you, in all conscien¬ 
tiousness, that any selection you make, whether the order is 
small or large, will receive our very careful, personal attention. 
Sincerely, 
The Rocky Mountain Seed Company, 
President. 
