4 
SUCCESS DAHLIA GARDENS, LAWRENCE, MASSACHUSETTS 
We are exclusive introducers of the famous Broomall Originations and 
Eastern Distributors of the well known Ballay prize winning Dahlias. 
To Our Patrons and Friends: 
We are pleased to announce that we have been fortunate in securing Mr. Charles 
G. Reed of the Success Gardens, Lawrence, Massachusetts, to represent us in the 
Eastern market. Mr. Reed is one of the best known Dahlia growers on the Atlantic 
Seaboard. He has been growing our Dahlias and is therefore in position to speak 
of their merits when grown under Eastern conditions. All orders originating in the 
territory east of the Mississippi River should be sent direct to Mr. Charles G. Reed, 
171 Ferry St., Lawrence, Mass. Orders from the Pacific Coast and all territory west 
of the Mississippi should be sent to us as heretofore. 
In being relieved of the responsibility of handling the Eastern trade we will 
have more time to devote to the creation of superior new varieties which we hope 
to offer you in the near future. In this connection, might add that we have some 
very fine ones to release this season. 
Yours for more and better Dahlias, 
C. W. BALLAY 
A Message to My Friends: 
Quite a number of my friends and former customers not understanding why 
they fail to receive my catalog, I feel that an explanation will be in order. Owing 
to failing eyesight and inability to properly attend to my rapidly growing Dahlia 
business, I disposed of my mail order business to Mr. Charles G. Reed of the Success 
Dahlia Gardens, Lawrence, Massachusetts. 
All requests for catalogues and information in regard to prices, etc., should be 
addressed to the Success Dahlia Gardens, Lawrence, Mass., as I have retired from 
the mail order business and will issue no more catalogues. 
I want to thank my friends for the many favors I have received in the past, 
and to assure them that they will receive the same careful attention from Mr. Reed 
as I have endeavored to give in previous years. 
I expect to continue my work at the Eagle Rock Dahlia Farm in my efforts to 
improve the Dahlia, and Mr. Reed will have the sole right of introducing the new 
varieties that I hope to be able to develop. 
Sincerely and gratefully yours, 
J. J. BROOMALL 
BALLAY-SUCCESS SUPER-DAHLIA ORIGINATIONS FOR 1934 
Again we announce these super-great Dahlias for your kind consideration. We 
do not exaggerate when we are offering a Dahlia. We introduced “Satan” as a 1214 
inch bloom and the past year many growers have produced blooms from 12 to I 61/2 
inches. We said “Full Moon” was a 12 inch Dahlia and it has been grown con¬ 
sistently over that size up to 14 inches. When we say that “Grandee” is a 15 inch 
Dahlia we mean every word in that statement. We have grown all these varieties 
in Lawrence, Mass,, and found them really outstanding with “Grandee” the largest, 
but still many visitors fell in love with the others, especially “Cadet,” “Elegance” 
and “Florentine.” Referring to “Eugenia Ballay,” we are certain that Mr. Ballay 
would name nothing but a wonderful Dahlia after his dear mother. We have in¬ 
cluded our new one “The Fireman” along with the other aristocrats, as there is 
just where it belongs. We are the exclusive introducers of the Ballay originations 
east of the Mississippi River. Send your order direct to the Success Dahlia Gardens 
if living in the above section of this country. 
