SCHELL’S QUALITY FLOWER SEEDS 
It is not difficult to grow flowers in abundance when Schell’s Quality Seeds are sown 
Grow an Abundance of Flowers—for your own pleasure 
and profit as well. Farmers, there is no more profitable crop 
for you to grow and take to market than flowers—they sell 
quickly and at good prices and they cost very little. My 
Flower Seeds are the Best that Grow. 
How to Grow Flowers. Flowers are divided into three 
classes: Annuals, Biennials, and Perennials, and these 
three are each divided into two kinds: Hardy and Half-Hardy 
as follows: 
Hardy Annuals. Sow in the open ground or garden early 
in the spring, last of April or during May. These will bloom 
abundantly the first year and die in the fall. 
Half-Hardy Annuals. These should be sown in boxes 
indoors or in hotbeds in March or April, and the plants set out 
in the place they are to bloom in the garden, in May. They will 
bloom first season, then die. 
Hardy Biennials. Sow the seed of these outside during the 
last of April or during May; they will not bloom until the 
following year, after which they die. 
Half-Hardy Biennials. Sow the seeds in the house in 
boxes or in hotbeds in March or April, set the plants out where 
they are to bloom. They will bloom the following year, then die. 
Hardy Perennials. When once started these will bloom 
year after year and will not freeze out or die unless by some 
influence other than nature. Sow the seeds outdoors last of 
April or during May and they will begin blooming the next 
season and continue for years, or by starting indoors or in 
hotbeds and setting plants out in May, some of the hardy 
perennials will bloom the first year and thereafter each succeed¬ 
ing year. The seed may also be sown during July and August 
outside, and these plants will bloom the next season and 
thereafter. These are hardy and need no protection over winter, 
but a covering of manure or leaves is beneficial. 
Half-Hardy Perennials. Sow the seed indoors in boxes or in 
hotbeds in March or April. Some of these are especially suited 
for pot culture; others may be set out in the garden in May but 
must be taken up in the fall before frost and grown in pots in 
the house during the winter. They will bloom during the 
winter or the next season and each succeeding year. 
It is Important to Have a Good Seed-bed where the tiny 
new-born plants will be properly nursed. Have the soil worked 
very fine, work in manure—Wizard Brand Pulverized Sheep 
Manure'is the very thing needed—we have it—cover the seeds 
lightly; after they have sprouted do not let the soil dry out or 
the tender sprouts will die and that will end it as far as that 
seed is concerned. When moistening the seed-bed do it with a 
very fine spray, never with a hose unless it can be made to make 
a very fine misty spray. Sow seed in rows so the plants may be 
kept weeded and cultivated. Then transplant where you want 
them to bloom. In lifting leave as much earth on the roots as 
possible. Use the hoe, but do not hoe too deeply. Keep the 
surface broken always, for plants get more nourishment from the 
air than they do from the soil. 
Schell's Quality Flower Seeds continue to give best results and largest and most perfect flowers. That is why they win first 
prizes wherever they are exhibited, as they did for Mrs. William L. Alexander, Pennsylvania. She wrote us: "I brought home 
17 ribbons from flowers grown from Schell’s Seeds.” 
IMPORTANT! This is good news for you. Every packet of flower seeds you receive from Schell’s this year will contain from 
% to Yi more seed than in previous years. This is equal to a reduction in price of from 33 Y to 50 per cent. 
Here Are Three Books I Highly Recommend to You 
If you are especially interested in growing flowers from seed sown in the spring—those producing a wealth of bloom in the flower- 
garden and for cutting during summer and fall, then order “A Little Book of Annuals.” Price $1.50. If you are growing peren¬ 
nials, the hardy flowers that stand the winters and bloom year after year, then order “A Little Book of Perennials.” Price 
$1.50. If you are deeply interested in floriculture, everything about flowers—then by all means order “Commercial Flori¬ 
culture,” a book by Fritz Bahr, a great practical authority on the subject. Price $5.50! This book will give you more real, 
practical help than you could get in twenty-five years of personal experience. 
FOR EVERY DOLLAR’S WORTH of Packets of Flower Seeds You Order You May Select 30 cts. Worth Extra at No Charge 
SWEET ALYSSUM—Madwort 
This popular flower is a hardy annual. It is one of the easiest flowers to grow and it blooms all the time without attention. 
By occasional loosening of the soil and regularly trimming off the spent blooms, the new blooms will be brighter and the whole 
plant richer. For plants to present a solid sheet of blooms, and for a border or mixing among other bedding plants or for baskets 
it is unequaled. The Carpet of Snow grows but 2 to 3 inches high and makes a veritable carpet of snowy whiteness which is very 
beautiful. The Little Gem grows from 4 to 6 inches; hence, if wanted for cutting, this variety would have longer stems. 
Carpet of Snow (A. procumbens ). White. Pkt. 5 cts.; Yoz. 
25 cts.; oz. 75 cts. 
Little Gem (.4. compactum ereclum). White. This variety is 
very dwarf, but not so much so as the Carpet of Snow. 
Pkt. 5 cts.; Yoz. 25 cts.; oz. 75 cts. 
Basket of Gold (A. saxatile compactum). Hardy perennial. 
Bright yellow flowers. Blooms first year if started indoors. 
Early. 1 foot. Pkt. 10 cts.; Lfoz. 40 cts.; oz. $ 1.50. 
Lilac Queen. Deep lavender-lilac. Annual. Pkt. 10 cts.; 
Yoz. 25 cts.; oz. 70 cts. 
Schell’s Quality 
A ctp F'd Hardy 
^ Annual 
GIANT “CALIFORNIA SUNSHINE” ASTER. 
The flowers are very large—4 to 6 inches in diameter. 
It is a new race of Asters, as the illustration shows. A 
most unusual flower of striking beauty, having a dual¬ 
tone color effect in each flower, showing shades of 
pink, blue, and lavender in the petals, with either yellow 
or blue center disc. Be sure to grow this very wonderful 
flower. Pkt. 20 cts.; Yoz. $1.25; Y oz. $2.25; oz. $4. 
AMERICAN BEAUTY ASTERS. Very^ beautiful, 
large, densely double flowers on long heavy stems. 
Plants grow nearly' 3 feet high. Bloom in September 
and October. Shell-Pink, White, Purple, Crimson, 
Lavender, Carmine-Rose, and Finest Mixed, each, 
pkt. 10 cts.; 3 pkts. 25 cts.; Yoz. 50 cts.; Yoz. 85 cts.; 
oz. $1.50. 
SCHELL’S VICTORIA ASTERS. This is one of 
the most wonderful varieties to bloom, each plant 
bearing from 40 to 50 flowers. The plants grow about 
IS inches high and when grown in beds or as borders 
they make a beautiful effect, for they grow very even 
and are covered with a mass of color. They bloom from 
early in August until late October. We have the follow¬ 
ing separate colors: Rose-Pink, White, Fiery Scarlet, 
Purple-Violet, and Mixed Colors, each, pkt. 10 cts.; 
Xoz. 7S cts.; Yoz. $1.40; oz. $2.50. 
Special! One pkt. each of 4 separate colors, 35 cts. 
HEART OF FRANCE. A very beautiful Aster. The 
plants grow about 2 feet high and are well branched. 
The flowers are rich ruby-red, the largest of all red 
Asters. They bloom in September. Pkt. 10 cts.; 3 pkts. 
Giant “California Sunshine” Aster 25 cts.; Yoz. 75 cts.; Yoz. $1.40; oz. $2.5o. 
40 
