Jorenord 
Our every aim is to give our customers the finest rhizomes of the finest 
varieties available. Our growing conditions are ideal, and we have grown 
nearly all of the highly praised iris of recent introduction. 
This season we bloomed for the first time nearly thirty well recommended 
new iris, approximately twenty-five of which we did not see fit to list, even 
though the varieties would retail at a price averaging between four and five 
dollars per rhizome. Some of these will, of course, be given another trial, but 
very few will ever find their way into our catalog. It is because we never pass 
such disappointments along to our customers we use the slogan “If we list it, 
it’s good.” 
Not only are our varieties the best that are to be had, but our stock is 
grown under conditions that prepare our rhizomes for the best possible 
growth anywhere. Our long growing season gives full size and vigor to our 
rhizomes, and our dry rainless summers assure you fully cured stock that 
will hold up under the most rigorous climatical conditions. 
Typical of the results obtained from our rhizomes is this unsolicited tes¬ 
timonial: “Every iris I bought from you in 1933 is alive and doing just 
fine—in fact making better growth than those bought in this part of the 
country.” 
We receive similar letters almost daily from all parts of the world show¬ 
ing conclusively that California grown iris are hardy everywhere. 
We therefore take pleasure in presenting to you our catalog, in which we 
list the finest rhizomes of the finest varieties. 
Sincerely yours, 
Member of 
Alameda County Floral Society 
American Dahlia Society 
American Gladiolus Society 
American Iris Society 
British Gladiolus Society 
British Iris Society 
California Gladiolus Society 
Dahlia Society of California 
Dahlia Society of Southern California 
East Bay Gladiolus Society 
Fellow Royal Horticultural Society 
N. R. A. 
