TRUE-TO-NAME STRAWBERRY PLANTS 
15 
One of our fields of Progressive Everbearing Strawberries photographed in August, 1916 
Everbearing Strawberries 
Now that the reality of everbearing varieties of Strawberries is well known, we should like everybody 
to know just how good and valuable they are. They should be in every home garden whether on a large 
farm, or plantation, or in a small 8 by io-foot city garden-plot. There is not the slightest doubt that varieties 
exist that are really everbearing, producing fruit continuously from spring until hard frost or freezing weather. 
The plants are set as early in spring as possible, just like other Strawberries. They are hoed, cultivated, 
and fertilized just as other varieties. However, for best results the blossoms should be kept pinched off 
until the last of June or the middle of July. About August I you can commence picking fruit—real, ripe, 
delicious Strawberries, and continue to get them until freezing weather. And remember that all this is 
done the first summer, only a few weeks after the plants are set. The second year the plants can be allowed 
to fruit in the spring and continue fruiting through all the summer and early fall months. 
The everbearing Strawberries are not only a blessing in the home garden, but they have money-making 
possibilities. Where you have a good market they can be grown with great success commercially. The 
greatest crop comes during the months of August, September, and October, when the weather is usually hot 
and people are willing to pay a good price for some fresh fruit. We have obtained from 18 to 22 cents per 
quart by the crate. Many of our customers, nearer the large cities than we are, report 35 to 40 cents a quart 
for their output. Given good land, good treatment, and good growing conditions, each plant (especially 
Progressive) will produce a quart or more of berries. Read about Progressive and Superb and see what 
they have done for others. Then plant some. They will give the whole family more real pleasure for the 
money than anything else you can buy. 
During the past two years we have shipped Pro¬ 
gressive to every state in the Union and to a great 
many different places in each state. Many of those 
who have bought plants have reported their success 
and from these reports we unhesitatingly recommend 
Progressive as the best of all tlie everbearing va¬ 
rieties yet introduced. There are a few places where 
Superb seems to have a little the best of it and, where 
such places are known by the grower, we would 
advise planting Superb. The vast majority, how¬ 
ever, have found Progressive unequaled and we 
advise everyone who has not tried out the ever- 
bearers, to try them out now and plant Progressive. 
They should be planted in early spring, the same as 
you would any other standard variety; the blossoms 
should be kept off until about the middle of July, 
and from the first of August until freezing weather 
Progressive will bear abundantly. The berries are 
of medium size, possibly not quite so large as the 
Superb, but they are produced in such great abun¬ 
dance and are of such high quality that they take 
the lead among the everbearers. The berries are 
simply delicious in quality and the fact that they 
come when other Strawberries have gone makes the 
quality seem even better. If kept closely picked, 
the berries are firm enough to stand shipment. We 
have received from 20 cents to 22 cents per quart 
for them, by the crate. We have reports from our 
customers where Progressive and Superb have sold 
from 25 cents to 35 cents per quart. 
Mr. J. Horace McFarland, of Harrisburg, Pennsyl¬ 
vania, has tried the Progressive and knows how good 
it is. He says: “The Progressive Strawberry seems 
to me to be poorly named, for it is more than Pro¬ 
gressive—it is the ,complete Strawberry. I say this 
because it seems to have but one idea in its Straw¬ 
berry existence, and that is to keep continually 
bearing good-looking berries, of such high quality 
that each one is a desirable and pleasant event.” 
The great stronghold of the Progressive ought to 
be in the home garden. We believe that every man 
who has a piece of land ought to have a bed of 
Strawberries and part of them ought to be Pro¬ 
gressive, so that a supply of good, high-quality 
Strawberries will be available all summer and fall, 
until freezing weather. We do not know how to 
praise Progressive highly enough as a home-garden 
berry. 
Mr. E. S. Brian of Lawrence County, Tennessee, 
says: “The Progressive is truly a fall-bearing variety 
and I believe would bear the year round, if it was 
not for the hard freezes in winter, as they were full 
of berries up to the first of December, even after 
hard frost and light freezing of the ground.” An¬ 
other friend from Tennessee, Mrs. G. W. Pickle, 
of Marshall County, is highly pleased with the Pro¬ 
gressive. She says: “I want to tell you a little of 
what I think of your Progressive Strawberries. I 
ordered a few from you last spring; they are more 
than I could have thought a Strawberry could be. 
I am sure the ones I. bought Vill sell thousands for 
