A “New Deal” for Flower Lovers 
If You Are Buying Seed It Is Important You Read This 
Message Carefully. 
For many years I have been sure that most, if not all of my 
customers had a keen tlesire to plant liberally of the newer varieties, 
hut unfortunately the expense of field trials, roguing and re-selec¬ 
tion, has added to the expense of these finer kinds to such an extent 
that many feel they cannot afford a full garden of the newer and 
finer varieties. I have always felt that if you, my customers, would 
order twice as many packets of the better kinds, that with that in¬ 
creased volume, I could cut the price in two, still make a moderate 
profit, and give each of you a FULL GARDEN OF THE BEST 
FLOWERS AT NO GREATER COST THAN YOU NOW PAY FOR 
THE COMMON KINDS. 
I have decided to try this plan for 1934, and the response which 
you make will determine whether I can continue it for future years 
or not. I consider the plan the GREATEST OPPORTUNITY FOR 
GARDEN LOVERS IN THE HISTORY OF THE SEED BUSINESS. 
Of my finest varieties of flower seeds, those which appeared in 
last year’s catalogue, are repeated this year at the same price. The 
new 1934 varieties appear at prices below similar listings of other 
seed houses, dealing in the same grade of seeds. THERE HAS 
BEEN NO INCREASE IN COST although expenses are greater this 
year than last. ON TOP OF THIS SAVING, I AM CUTTING THE 
PRICE OF THESE VARIETIES EXACTLY IN HALF! The only 
qualification is that it will he necessary that you order several packets 
of each kind (although you have choice of variety and color). For 
example: Dahlia Flowered Zinnias listed last year at 20c per packet 
(most reputable seed houses listed these at from 20c to 35c for 
standard packet). My price for this year is 20c per packet but if 
you order FIVE PACKETS the PRICE IS 50c or 10c per packet. 
Likewise Golden Gleam Nasturtium if ordered with the NEW AN¬ 
NUAL CANTERBURY BELL, or if two packets of the Nasturtium 
are ordered, will cost you the sum of 7*4 c P er packet, as compared 
with the price of 5c for the common mixed nasturtium. Other 
similar prices will he found on each of the pages describing my 
best varieties. One other thing—it should he quite clear that if any 
customer should only order 2 Packets of Nasturtium Golden Gleam 
at 7%c P er packet, and nothing else from the catalogue, I would 
be forced out of business before the 15th of March. Therefore I 
am requiring that each order must total $1.00 in order to partici¬ 
pate in these prices. 
