SNote of _Appreciation 
First I wish to express my sincere 
thanks to those who have favored me 
with their orders during- the past season, 
as well as former years. I trust you 
have been as well pleased with the plants 
I have sent you, as I have been to re¬ 
ceive your orders. It has always been 
my hope that every transaction would 
be much more than an exchange of 
merchandise for money. Beautiful flow¬ 
ers should always be a messenger of 
hope and of joy wherever they are sent 
and it is my wish that each shipment of 
plants sent out by me will bring added 
happiness to the recipient. The many 
nice letters I receive convince me that 
this ambition is to a large extent real¬ 
ized. I am always glad to hear of your 
garden successes, and of prizes won with 
plants received from me, as it gives me 
the feeling that the ultimate intent of 
the transaction has been realized. And 
while I like to receive letters that carry 
with them a spirit of happiness, I never¬ 
theless know that no ambition, no mat¬ 
ter how worthy, can be one hundred per¬ 
cent successful. Therefore, where dis¬ 
appointment occasionally intrudes, I am 
just as anxious to hear about it, for 1 
never allow a customer to remain dis¬ 
appointed if I know about it and know 
how to remedy it. Of course, as Abe 
Lincoln would express it, you can’t please 
all the people all the time, but I believe 
I do manage to please ninety-nine per¬ 
cent of the people ninety-nine percent of 
the time, and that is a pretty high aver¬ 
age. And so I solicit your future orders 
with the assurance that my efforts to 
please will be redoubled. 
LARGE, STRONG. HEALTHY, FLOW¬ 
ERING SIZE PLANTS WILL BE FURN¬ 
ISHED ON ALL ORDERS. ALL PLANTS 
ARE OF COURSE GUARANTEED TRUE 
TO NAME. AND THERE IS NO PLACE 
IN THE WORLD WHERE THIS IS 
MORE CAREFULLY GUARDED THAN 
IN MY GARDENS. I always ship the very 
finest plants I have of the varieties or¬ 
dered. Each variety of course will be 
properly labelled and all will be carefully 
packed. I ship them all over the world 
very successfully; they arrive as safely 
in China (where I make many shipments 
annually) as they do right in my own 
state. During the summer months I make 
foreign shipments almost every week, 
and have never had a single complaint 
about one of these foreign shipments; so 
no matter where you are located you 
need not hesitate to entrust me with your 
orders. 
NO SUBSTITUTIONS WILL BE MADE 
UNLESS YOU AUTHORIZE ME TO DO 
SO. At the time of placing your order, 
if you will give me permission to substi¬ 
tute in case I am out of any of the varie¬ 
ties selected, I will, on any such substi¬ 
tutions made, give you at least 25 per¬ 
cent extra value. Otherwise I will refund 
the money for any varieties I am unable 
to ship. 
If you prefer to leave the selection to 
me, rather than decide upon it yourself, 
just give me an idea of what you would 
like and I will be pleased to give my 
personal attention to making the selec¬ 
tion for you, giving you in each instance 
at least percent extra value, and mak¬ 
ing the selection as carefully as though 
It were made for my own planting. I am 
sure you will he more than pleased with 
any selections I make for you. 
ALL PRICES ARE STRICTLY NET 
CASH. Prices are for one or a hundred 
of a variety, and for all orders, regard¬ 
less of size. PLANTING AND CULTUR¬ 
AL DIRECTIONS WILL ACCOMPANY 
ALL SHIPMENTS. ALL ORDERS OVER 
$2.00 WILL BE DELIVERED TO YOUR 
DOOR BY PARCELS POST. ALL CHARG¬ 
ES PREPAID, ANYWHERE IN THE 
UNITED STATES. On orders of $2.00 or 
less, please add 20c to cover postage and 
packing. On Foreign shipments of course 
the transportation charges are to be paid 
by the purchaser. 
DO YOU WISH 
TO CONTINUE RECEIVING MY CATALOGUES 
AND OTHER LITERATURE? 
One of the greatest perplexities in ev¬ 
ery mail-order business is the mailing 
list. It can be either the life-blood of an 
organization, or a mechanism for destroy¬ 
ing all profits and even the business it¬ 
self. All mail-order executives know 
this and it is constantly one of their 
greatest problems. To illustrate: this 
year, in addition to mailing my literature 
to those who have ordered, I will be 
mailing at least one hundred thousand 
copies to those who have never ordered 
from me. This is because, as a matter 
of courtesy, I have been happy to mail 
my literature to all those who have asked 
me to do so. Naturally this becomes a 
more and more burdensome proposition 
as the list increases; and it eventually 
becomes a drain on ones resources. There 
is therefore a practical side that can¬ 
not be overlooked in these days of en¬ 
forced economy. I would like to con¬ 
tinue all names on my mailing list in¬ 
definitely, but unfortunately this is 
neither practical or possible. Every year 
I drop several thousand names that have 
not produced results. This year business 
conditions compel a severe pruning of the 
list. This is a most difficult task, be¬ 
cause inactive names on a mailing list 
ROBERT WAYMAN, 
look so much alike; and my clerks, who 
necessarily handle these lists, cannot 
tell, by looking at a name, whether it 
should be kept on the list or not. There¬ 
fore all eliminations must be automatic. 
The system I have adopted is as follows; 
ALL THOSE WHO ORDERED DURING 
1932 OR 1933, AND ALL THOSE ORDER¬ 
ING THIS YEAR, WILL BE KEPT ON 
THE MAILING LIST FOR ONE OR 
MORE YEARS, DEPENDING UPON THE 
SIZE OF THE ORDER RECEIVED. 
ALL THOSE WHO HAVE NOT ORDER¬ 
ED ANYTHING MAY BE KEPT ON THE 
MAILING LIST FOR ANOTHER YEAR 
BY SENDING 10c NOW. I send out sev¬ 
eral pieces of literature annually, a 
spring folder, a fall bulb folder, etc. The 
10c of course does not cover the cost, but 
it does give us a clue to those who are 
really interested, and makes a name on 
the mailing list something more than a 
name to the clerks handling the lists. 
The fact that I had dozens of Magazine 
and Newspaper articles printed last seas¬ 
on alone, would seem to justify my be¬ 
lief that the 10c will be a good invest¬ 
ment on the part of any garden and 
flower lover. 
BAY SIDE, L. I, N. Y. 
_ 
9 
