Not A Deal, But A Square Deal 
For New Customers As Well As Old 
E VER since our fathers started in business 50 years ago we have ad- 
hered to this policy of square dealing, and have furnished the best 
nursery stock that Mother Earth produces at the lowest possible cost 
to our customers. 
In every section of the country you will find many friends of ours that 
have ordered regularly from us for years. In the yards and gardens of 
thousands of homes you will find our nursery stock. Our nation-wide busi¬ 
ness has been built upon these principles of Honest and Square Dealing: 
1st—We sell only the best hardy stock for the lowest possible prices. 
2nd—We were the first nursery in this section to ship stock subject 
to examination before payment. 
3rd—We sell direct from our catalog only—you have no agents’ 
commissions to pay. 
4th—We do not spend thousands of dollars on colored pictures in 
our catalog—we pass that saving on to 
our customers. Don’t be fooled into paying high prices by flashy 
catalogs, full of colors and catch-phrases. Mother Earth colors 
her fruits and flowers more beautifully than mere man can re¬ 
produce. We sell the trees, shrubs and plants that will produce 
the finest crops this earth has to offer. 
5th—We purchase no large advertising space—we depend largely 
upon our friends and customers to advertise our stock. 
6th—We promise a fair and square deal to everyone—and make 
good our promise. 
See page 4 for letters from our customers. Note that we print the names and ad¬ 
dresses. We can refer you to persons in your own community upon request. 
If you have never sent us an order before and believe in our business policy—-send 
us a trial order today and we will quickly convince you that our stock is all and more 
than we claim for it. 
We are just farmers who can and will guarantee you a 
square deal — enough said! R. W. ACKERMAN 
No Cash 
Payment 
Before 
Shipment 
You Examine Stock 
Before You Pay. 
This offer applies on¬ 
ly on orders amounting 
to $3.00 or more, for 
shipment on or before 
April 25th, 1934. 
We were the first 
nursery in this section 
of the country to adopt 
this unique selling 
plan, whereby it is pos¬ 
sible for customers to order without sending any money. 
Make out your order at full prices listed in catalog, and 
instruct us to ship by C. O. D. Express or Parcel Post, 
subject to your examination by Express only, as the 
postal authorities do not permit examination of parcel 
post shipments. 
Look over the shipment and see for yourself whether 
the stock is in good condition. If shipment is satisfac¬ 
tory, pay your express agent the amount due and the 
plants are yours—still covered by our guarantee. What 
could be more fair ? We simply must furnish good ^nursery 
stock, or we couldn’t possibly afford to make this offer. 
We would advise all small shipments sent by mail, 
and will send your order by Parcel Post C. O. D. for 
purchase price, plus postage, if you prefer. All such 
shipments are fully covered by our guarantee. 
NOTICE: The above offer does not apply on orders 
amounting to less than $3.00; on Special Bargain col¬ 
lections; Special Quoted Prices; nor on any orders 
specifying shipment later than April 25th, 1934. Cash 
in full must accompany all orders under $3.00, or those 
calling for shipment later than April 25th; but on such 
orders customers will be entitled to our cash discounts 
from regular catalog rates, as explained at the right. WE 
GUARANTEE SAFE ARRIVAL OF ALL SHIPMENTS 
MADE ON OR BEFORE MAY 25TH, 1934. 
Order Early and 
Make a Big 
Saving 
15 % 
10 % 
DISCOUNT on AH Cash Orders 
received during January, 1934. 
DISCOUNT on All Cash Orders 
received during February, 1934, and 
until March 10, 1934. 
DISCOUNT on All Cash Orders 
received during the balance of 1934. 
To those who wish to send all cash with order, we 
offer these special cash discounts from our regular 
printed prices (Bargain Offers and Special Quotations 
excepted), applying on orders received for shipment any¬ 
time during 1934. Order must be accompanied by cash 
in full to secure the benefit of these discounts. This is 
your opportunity to effect a material cash saving, espe¬ 
cially on larger orders. Remember, we guarantee sate 
arrival of shipments made on or before May 25th, 1934. 
You take no chance whatever. 
You may deduct the amount of the discount from your 
order, or include more stock for the amount. 
See pages 23, 26, 27 and 52 for SPECIAL BARGAIN OFFERS. 
