Our business grows. We came from a home 
where honesty was not a policy but a principle 
and where deceit could find no hiding. Out of 
our labor, out of our striving for the highest de- 
gree of perfection in tree culture, out of our fair 
and kind treatment of every customer that placed 
an order with us, has grown a business surpassed 
by few retail nurseries. With our splendid organ' 
ization of trained nurserymen and 
frost-proof nursery cellars, we ——— 
find that this service meets with f 
great approval among our cus¬ 
tomers, and also gives you valu¬ 
able results. High-powered sales¬ 
manship and bargain counter nur¬ 
sery stock have proven to be 
worthless. More than fifty years 
experience in the production of 
nursery stock in this locality, in 
which we have had to prove our 
honesty in the delivery of stock 
true-to-name and to make good 
our guarantee in order to build 
up a successful business justifies 
our claim to you for your patron¬ 
age. 
nut for health 
TRUTHS Well Told 
F RIENDS: These have been trying times, the past few 
years. We have all made many mistakes, but as the old 
saying goes: “Experience is the best teacher.” You all 
know that fruit brings good money because you have been 
buying it in the past. Wouldn’t this be a good time to start 
raising your own fruit and also to beautify your home by 
planting of flowers and shrubs? 
What kind of nursery stock do you want to plant? Well, 
that’s the easiest problem of all to solve. Time 
and the past experience of thousands of nursery 
stock planters have made this decision for you. 
Your father and your grandfather before you 
knew the wonderful quality of Shenandoah grown 
nursery stock, and the past years have proven 
them right. Nowhere else in the middle west will 
you find soil better adapted for the growing of 
all kinds of nursery stock, than right here at 
We want to say this, with all 
of the emphasis that we can put 
into printed words—whether you 
live in the country, small town or 
^Shey do me wrong, 
Who say I 
No 
come 
more, 
When once I knock 
And fail to find 
You 
in. 
For every year I 
Stand outside 
Your door, 
And bid you wake 
And send an 
Order in. 
Shenandoah. 
Some of you, of course, will 
not read all of this catalog, but 
you should certainly read parts 
of it. My first thought is “How 
to turn the planting of nursery 
stock into money”. Many one- 
acre tracts of land in the Mis¬ 
souri River fruit district, which 
extends from Sioux City, Iowa to 
St. Louis, Mo., brought five hun¬ 
dred to one thousand dollars this 
season. Isn’t this a good time to 
stop and plan a new program? 
Plant fruit trees and small fruits. 
This is one way of making your¬ 
self independent of the other fel¬ 
low. It takes more than two acres 
of crops to produce food for an 
American, but it takes only one' 
acre for a German, one-half acre 
for a Chinese, and only 
one- 
city, you can readily understand that this catalog is our only salesman. 
Dollar for dollar, your money will go farther buying nursery stock 
here than any other place that we know of. This book is really a 
ready reference of practically all of the worth-while trees and stock 
used in j^lanting projects, large or small. Every item is amply described. 
Descriptions that you can absolutely depend upon, W^e have tried to 
make this catalog simple, sincere and genuine so that any one can 
understand it. However, we have many other varieties of nursery stock 
that are not listed here, and we will be very glad to quote prices upon 
request. 
Come and see us when you can. A trip to Shenandoah any time from 
May to October will be well worth your time, as you will have the 
privilege of seeing thousands of acres of fruits and flowers growing. 
We are located in blorth Shenandoah, one block northwest of the 
Wabash depot. Phone 112. 
J. C. WELCH & SON 
Shenandoah, Iowa 
Flowers for Contentment 
fourth 
feed a Japanese. 
