WE GUARANTEE OUR TREES TO LIVE 
In 10 years the output of our small nursery has 
grown from about 20,000 trees to nearly 2,000,000. Our 
family of customers has grown from a few hundred here in 
Maine to many thousands all over the country. Of course 
we have advertised our trees — not extensively, but in 
various ways. We have believed that the advertising was 
building our business. Last year was a hard year to get 
business — we spent a little more for advertising than 
usual — the results weren't quite so good. So this 
winter we set out to find out just where our new customers 
of 1933 came from, why they came to us to buy trees. And 
this is what we discovered: 41% of all the new customers 
last year were sent to us by their friends who were our 
friends and customers. No greater tribute can be paid any 
product or any company than this. I want to thank both 
personally and on behalf of every member of our organi¬ 
zation every one of our customers who has contributed so 
greatly to our business by recommending our trees (and 
ourselves) to his friends. 
Throughout the years to come we will try to justify 
your confidence in us by endeavoring to grow better trees, 
by keeping our prices reasonable and by continuing the same 
policy of honesty, generousness and good will that 
prompted you to recommend us to your friends. 
Sincerely yours, 
