AN OPEN LETTER TO YOU 
S UPPOSE you made your living by growing and 
selling better berry plants. Suppose you had 
followed this occupation for thirty-two years, 
slowly building up a reputation for honesty, 
integrity and fairness. Suppose you had thousands 
of customers, both old and new, who relied upon you 
for recommendation and advice. What sort of a 
Bulletin would you write ? 
Would you ask yourself how you could make your 
customers more successful in the production of their 
crops so that next year and each year thereafter 
they would return to you for the plants they bought? 
Or would you say: “These are hard times. We can 
grow inferior plants with little investment, and we 
can realize a large margin of profit from these cheap 
plants. ... We can fool the people for one year. 
. . . Let next year take care of itself.” 
We asked ourselves these two questions. This bul¬ 
letin is the reply of a man who has devoted a life¬ 
time'to the breeding and selling of better berry 
plants. 
But there was still another question confronting 
us in writing this bulletin. Would our customers like 
a new thirty-two page color-plate catalog even 
though it cost several thousands of dollars and meant 
an increase in cost of not less than ten per cent 
in the price of our plants, or 
would they prefer an honest, 
straight - from - the -shoulder 
bulletin setting forth simply 
and briefly the merits of the 
plants we had for sale? 
Simple economy demanded 
the latter. Any plant estab¬ 
lishment, in order to stay in 
business, must realize a fair 
margin of profit above ex¬ 
penses, and in order to bring 
you WALLER QUALITY 
plants at the lowest possible 
price we have cut our ex¬ 
penses to the bone. Yet, in 
no instance have we sacri¬ 
ficed the high standard of 
our plants in order to cheap¬ 
en the price. 
So sure are we of the qual¬ 
ity of our plants, we are will¬ 
ing to let the success of this establishment rest upon 
the merits of the plants we sell, the service we give 
our customers, and the honesty we put into our 
advertising. 
To this end, we cannot conform to the practice of 
some of our competitors in shipping plants long dis¬ 
tances packed only in tow sacks. This method of 
packing, although less expensive, usually results in 
over-heated and inferior plants. WALLER BROS, 
will not ship plants this way except on very short 
hauls where the plants will be on the road not more 
than a few hours. 
Careful and efficient packing of plants for ship¬ 
ment is just as important a factor in growing strong- 
rooted, disease-free plants as are methods of selec¬ 
tion and cultivation. Every plant WALLER BROS, 
ships by express or freight will be packed in spe¬ 
cially consirucu'u ventilated crates, and the roots of 
all plants will be carefully packed in damp spagnum 
moss. 
WALLER BROS, takes these extra precautions to 
assure you of “A” quality plants, for our interests 
as plant growers lie in the same direction as yours. 
Our success or failure is inseparable from the suc¬ 
cess or failure of our customers. 
This bulletin is intended to serve you whether you 
buy your plants from WAL¬ 
LER BROS, or from some 
other reliable plant grower. 
However, when you buy 
plants from us you get plants 
that are the product of one of 
the best equipped and largest 
plant growing establishments 
in the South. Our close asso¬ 
ciation with the berry world, 
and our ever-increasing vol¬ 
ume of business, have afford¬ 
ed us a breadth of experience 
matched by few other plant 
growers. 
We solicit your business. 
We invite comparison, not 
only in quality of plants but 
also in price. We urge you 
to buy better plants, honestly 
grown and honestly adver¬ 
tised. 
It makes no difference how good your 
land may be, how well you fertilize 
it, how thoroughly you cultivate it, 
how favorable a growing season you 
may have, your crop can be no better 
than the plants you set. It is simple 
economy to set the best quality plant 
that you can buy, for at harvest time 
the best plant that can be bought is 
the cheapest plant you can set. You 
cannot buy better plants than WAL¬ 
LER BROS. “A” quality plants, 
regardless of the price you pay. 
WALLER’S GUARANTEED 
PLANTS 
1 
JUDSONIA 
WALLER BROS. 
ARKANSAS 
