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PLANTS, BERRIES, PROFITS 
TRAWBERRIES 
Waller Bros. Quality Plants 
Have No Superior 
It is not by accident that WALLER BROS, 
quality plants are the most dependable plants 
that can be bought. They are selected, grown, 
packed, and shipped according to the most ap¬ 
proved scientific methods. Here are a few of 
the reasons why our customers rely upon WAL¬ 
LER BROS, quality berry plants: 
Every “mother” plant that we set in our 
fields is carefully hand selected by an expert. 
All stunted, undersized, shriveled, or otherwise 
inferior plants are culled and immediately de¬ 
stroyed. Sometimes one bad plant can disease 
a whole plot. 
Our plants are carefully and continuously 
cultivated during the growing season. As we 
grow every strawberry plant we sell, 
we know that these plants have re¬ 
ceived proper care while in the field. 
Our plants are dug by skilled work¬ 
ers under the supervision of a trained 
man. There are no broken roots, 
split crowns or other digging defects 
in our plants. 
Upon entering our packing shed our 
plants are inspected, both by our in¬ 
spector and by a state inspector, 
counted, tied in bundles of twenty-six 
(sold as twenty-five), and labeled. So 
carefully are our plants culled and 
inspected that we guarantee them to 
pass inspection in any state by an 
authorized inspector. 
Our plants are shipped the same 
day they are dug in crates especially 
designed to provide them with ample 
moisture and ventilation. Not only 
this, the roots of all WALLER BROS, 
plants are packed in damp moss to 
assure you that they will not be dried 
or shriveled when you get them. 
Plants so grown, culled, packed, and 
shipped must be right. 
Youngberry 
Dewberries 
Who Pays the Bill? 
WALLER’S NEWGROUND 
PLANT 
When you set inferior plants bought from a 
fly-by-night dealer because they can undersell 
by ten cents on the thousand a reliable plant 
grower—Who Pays the Bill ? When the cost 
of setting, cultivation, fertilizer, and the use of 
the land to grow these inferior plants is con¬ 
sidered—How Much Money Have You Saved? 
When spring comes and the berries are ready to 
harvest—Have You Made Any Profit Off These 
Cheap Plants? 
It costs less to fertilize and cultivate good 
berry plants because their strong system of dis¬ 
ease-free roots are ready to grow when you get 
them. They do not have to be cajoled and pam¬ 
pered by special plowing and fertilizing. Set 
them on good land and give them 
proper care and cultivation—the 
plants will do the rest. Your yield 
will repay you ten-fold. 
A SIMPLE PROBLEM 
IN ARITHMETIC 
Problem: If you can save ten cents on the 
thousand by buying cheap plants 
and you are setting ten acres of ber¬ 
ries, 8,000 plants to the acre, how 
much have you saved on the plants? 
Further, if the cheap plants you 
set, which never give the satisfac¬ 
tion that well grown plants give, 
yield only half as much as the qual¬ 
ity plants, have you profited or lost 
by setting cheap plants? 
Again, if it cost twenty per cent 
more to fertilize and cultivate cheap 
plants (counting the cost of cultiva¬ 
tion at $10 to the acre) how much 
have you lost by setting cheap 
plants? 
Answer: Dependable quality plants are the 
cheapest plants that you can set. 
WALLER quality plants are the best 
yield insurance that your money can 
buy. 
1934 
FALL 
WALLER’S SUPERIOR PLANTS 
AN ADDED SERVICE TO WALLER'S CUSTOMERS 
In order to Insure you a better plant growth and, therefore, a better yield of fancy berries 
from the plants you buy from us, we are offering you the services of our experts. If you 
are not sure of the variety of berry which will do best in your vicinity, the fertilizer to 
use (if any), the method of setting, cultivation, packing—in fact any question concerning 
Strawberries, Raspberries, Dewberries, or Youngberries—Write WALLER BROS., Service 
Department. We will cheerfully give you knowledge we have gained by our thirty-two years 
experience in selecting and growing berries. 
Our interest in our customers does not cease when we have sold them plants. Your success. 
in berry culture is our success. It makes no difference whether you buy one plant or a 
million, WALLER BROS, is ready to serve you at all times. 
1935 
SPRING 
