BELLMAR 
A New Fancy Early 
Shipping Berry 
BELLMAE, like the Blakemore, is a 
recent introduction of the United States 
Department of Agriculture. It is a scien¬ 
tific cross between the Premier and the 
Missionary, and the resulting berry, accord¬ 
ing to many reliable sources, is consider¬ 
ably higher in dessert quality than either 
the Premier or the Missionery, and is of 
a better shipping quality than the Premier. 
The new Bellmar has a number of quali¬ 
ties which make it outstanding in any list 
of strawberries. Since its introduction in 
1922, this berry has been tried in almost 
every state in the Union, and from no 
strawberry growing district has there come 
a report of its failure. In some instances 
this berry has been reported to yield as 
high as 5000 quarts to the acre. Under 
government test the Bellmar yielded 112 
twenty-four quart crates on an acre plot. 
Quoting from Circular No. 171, United 
States Department of Agriculture, July, 
1931: “As compared with Premier the 
plants are more vigorous and produce more 
freely; the blossoms are perfect, ripening 
almost a week earlier than Premier and 
fruits about as long. In Glendale, Mary¬ 
land, it has been more productive than 
Premier and produced a better grade of 
berries, and on good soil the berries are 
fully as large; color bright red, similar to 
Premier but not as dark as Missionary. 
They have a very large green calyx and 
a gloss which has caused it to be selected 
as the handsomest among hundreds. They 
are firmer than Premier and not so acid 
as Missionary. They rank high in dessert 
quality when grown under proper con¬ 
ditions. ’ 
Plant Growth: Of all early varieties 
Bellmar, Blakemore, and Premier have 
maintained the healthiest plant growth 
throughout the growing and fruiting sea¬ 
son. The Bellmar plant growth is vigorous, 
of a bright glossy green color, and with us 
it appears to be able to withstand the 
summer heat and drouth without a great 
loss in plants. Nor have we ever received 
a report where Bellmar was frost killed. 
In the spring, at harvest time, the Bellmar 
maintains a healthy plant growth, thus 
protecting the ripening berries from the 
sun. 
Production: Although we have not yet 
let any of our Bellmar plants set fruit, all 
reports are to the effect that Bellmar pro¬ 
duces a heavy crop of fancy fruit. On one 
test plot this berry yielded 3860 quarts to 
the acre, 83 per cent of which were good to 
fancy. From these figures it may be seen 
that Bellmar is in the same class as Pre¬ 
mier and Blakemore when it comes to pro¬ 
duction. 
Appearance: The berries are a gossy, 
luscious bright red. Their bright green 
cap, cupped up like the Premier, gives it 
a very effective appearance. However, 
like the Missionary, after the berries have 
been picked a few days they turn to a 
dark red. 
WALLEE BEOS, considers the Bellmar 
a valuable addition to the long list of 
good strawberries. We sincerely recom¬ 
mend it to our customers. However, as 
plants of this variety are limited this sea¬ 
son, we urge you to place your order not 
for future delivery. 
SPECIAL NOTICE 
During the year we have many inquiries 
in regards to our price on Mixed, Surplus, 
or Second Grade stock. We are not able 
to quote a price on merchandise of this 
kind, because we do not handle it. 
As soon as our plants are dug they are 
brought to the packing shed where they 
are immediately counted, labeled and 
packed. This assures you that there will 
be no “mixed” plants (plants of various 
and sundry varieties) in your order when 
you favor WALLEE BEOS. 
We do not have any “surplus” plants 
(plants left over from one day to the 
next) because we dig our plants only as 
we need them to fill our orders. Our 
weather conditions are such that we can 
dig plants practically every day through¬ 
out the fall, winter, and spring. We never 
place our plants on “cold storage” to 
await your order. 
Price or Quality? 
We can talk quality or we can talk 
price with any plant establishment in 
the United States producing a depend¬ 
able grade of plants. Although we do 
not like to extol our low prices (for 
quality should always come first), still 
during the year many berry growers 
ask us how we can produce good plants 
at such low prices. Here are the reasons: 
1. We are located in the heart of 
the berry district of Arkansas. 
2. We own our own farms and pro¬ 
duce all our plants, and thus 
we only have to make one profit 
off these plants. 
3. Living conditions are compara¬ 
tively cheap here and we can 
secure labor in accord with the 
cost of living. 
4. By selecting the plants we set, 
we never suffer a loss from dis¬ 
ease or inspection turn-down. 
5. By setting our plants on new 
ground we produce big, healthy 
plants which bring us many sat¬ 
isfied customers. 
6. The enormous volume of our 
business, running into many mil¬ 
lions per year, enable us to quote 
prices at only a small margin 
of profit per thousand. 
SPECIAL NOTICE 
However, in culling our plants as closely 
as we do, we have a number of inferior or 
second class stock. Although a few deal¬ 
ers make a practice of selling this type 
plant at reduced prices, WALLEE BEOS, 
cannot offer this low quality plant for sale. 
Such plants would not give our customers 
. the satisfaction they would have a right 
to expect from WALLEE quality plants, 
and would therefore be poor advertising 
for this company. Viewed from the angle 
of production, these plants, regardless of 
the price at which we quoted them for 
sale, would be the most expensive plants 
you could buy. Second class plants al¬ 
ways have some material defect, and any 
defective plant that you set is a liability 
in your field—not an asset. 
In the interests of both berry growers 
and plant dealers, we destroy all plants 
that are stunted in growth or diseased. 
Printed by Wallace-Homestead Company, Horticultural Printers, Des Moines, Iowa 
