Catalog No. 27 
July 1 - December 30, 1935 
BETTER BUSINESS DEPENDS ON, - 
the quality, variety and service you offer. Business is clearly getting better, no longer any doubt 
about that, but to get your share it is necessary to realize that the old order is changing. The compe¬ 
tition of other lines is compelling us to make our business more attractive in every way possible, par¬ 
ticularly in the variation and attractiveness of stock offered. Thru personal inspection of growers’ 
stocks thruout Europe and America and thru our trial grounds both in the open and in our greenhouses, 
we are doing what we can to provide you with the finest dependable varieties in flower seed. Thank 
you very much for your increasing appreciation of our work along these lines. 
GEO. J. BALL, INC. 
PLEASE NOTE — Our seed cannot be bought from dealers or agents EXCEPT IN OUR 
PRINTED PACKETS OR CONTAINERS. Avoid uncertainty and possible loss by ordering 
direct from us or thru our regular representatives, who sell for us in our containers only. 
BUSINESS TERMS for index see next page 
WE PAY POSTAGE AND INSURANCE to any point in the U. S. or Canada on all orders at prices 
quoted in this catalog. This simplifies figuring the cost of your order. 
CASH DISCOUNTS. When remittance is enclosed with order, we allow a cash discount of 5% 
on all orders up to $25.00. On this amount or over, 8% cash discount is allowed. This does not 
apply to Cyclamen or Asparagus seed, prices on which are net. 
IMPORTANT. Make all checks and money orders payable to Geo. J. Ball, Inc., at West Chicago, III. 
IF UNKNOWN TO US or if overdue accounts are standing (60 days), cash must be enclosed with 
order unless other arrangements are agreed upon in advance. 
SMALL ORDERS are welcomed gladly and receive prompt and careful attention. In return we 
suggest that cash be enclosed to care for the proportionately greater cost of handling. 
PRICES in this catalog and in all our offerings, are subject to change without notice. 
ADVANCE ORDERS are subject to pro rata delivery in case of crop failures or shortages. 
CROP FAILURES. All items in this catalog are offered subject to crop shortages or crop failures. 
DISCLAIMER. We, Geo. J. Ball, Inc., give no warranty, express or implied, as to description, 
quality, productiveness or any other matter of any seeds we sell, and we will not be in any way 
responsible for the crop. If the purchaser does not accept the seeds on these terms they are at once 
to be returned, and the money paid for same will be refunded promptly. 
Please note that we do not supply flower seed in commission boxes for resale, our business being 
confined exclusively to strains for florists. Also, we try to confine our catalog to the hands of those 
regularly engaged in the florist’s business. 
(ALL ORDERS SENT US DIRECT are back in the mail the day received.) 
For INDEX see next page. 
Have one name for your business and use it only, to avoid confusion. 
