FLOWER SEEDS FOR FLORISTS 
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BALL CALENDULA 
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NEW BEDDING CALENDULA "ORANGE 
SHAGGV’ (Waller-Franklin Seed Co.) The 
tip of the petals of this variety is fringed, adding 
a distinctive appearance. Of compact growth 
tho of some value for cutting. Tr. Pkt. 60c; 
1 oz. $3.00. 
A Christmas Crop of Our Ball Calendula 
E ASILY GROWN in either a ground or raised bed of a cool house, tho you will get longer stems in 
a deep ground bed. The holidays and January crop is the most profitable one, for which the seed 
should be sown August 1. Too much temperature, shallow, poor soil, a heavy infestation of aphis 
will check or interfere with their normal growth, that in turn explains single flowers we sometimes are 
told about. Your Ball Red Book furnishes 
further details on Calendula that might 
interest you. 
We originated and released the BALL 
CALENDULA 14 years ago. We are glad 
to feel that it has added value to florists’ cut 
flower crops, and we are increasing their 
value from year to year. 
MASTERPIECE. The finest long-stemmed, dark 
center, deep orange. 
LONG ORANGE. Long-stemmed, light cen¬ 
ter, clear orange. 
SENSATION. We find this identical to our 
long Orange. 
BALL'S GOLD. Deep golden yellow, extra 
long-stemmed. 
BALL'S LEMON QUEEN. Clear yellow, 
dark centered, medium long stem. 
SUPREME. Light orange, dark center, medium 
long stem. 
APRICOT. Brown or straw color, dark center- 
medium long stem. 
PRICES: Tr. Pkt. 50c ; J* oz. 75c ; 1 oz. $2.50; 
2 oz. $4.00; 4 oz. $7.00. 
Note: Unit price on weight lots will apply to two or more 
varieties of above Ball Calendula on same order. For instance, 
on K oz. each of 4 varieties, instead of 75c each, or a total 
of S3.00, the ounce rate of S2.50 will be accepted. 
BALL FLORIST MIXTURE 
This is made up exclusively of the above separate 
colors, fully half orange. Suggested for the retailer 
wanting small amounts of each color. Tr. Pkt. 40c; 
J4 oz. 60c; 1 oz. $1.75. 
Thru single plant selections made annually in our 
greenhouses we are not only maintaining but im¬ 
proving on the original high standard of our 
BALL CALENDULA. The seed of our strains is 
not sold in bulk to dealers. It can be had only 
in our printed packets. 
ORDINARY CALENDULA 
The following varieties have not the long-stemmed heavy growth of BALL CALENDULA and should be used only for bedding, for which they are 
well adapted, except during the middle of hot summers. 
Radio. Bright orange with quilled petal effect/ excellent for bedding. 
Radio "Golden Beam." A clear yellow Radio, not so distinctive as the orange. 
Sunshine. A semi-double bright yellow with upright growth/ recommended for bedding. We find this and the variety Chrysantha identical. 
Orange King. Dark centered orange of compact growth and valuable for bedding only. 
Lemon Queen. Light or lemon yellow/ for bedding only. 
Nankeen. Cream flushed apricot. Dwarf and excellent for bedding. 
Trianon. Yellow striped orange, dark center and dwarf. 
PRICE: Tr. Pkt. 20c; 1 oz. 75c ; 2 oz. SI.25. 
BALL BEDDING MIXTURE: This is an evenly proportioned mixture of all compact growing varieties. An excellent 
combination of colors for bedding purposes. Tr. Pkt. 15c; 1 oz. 50c,- 4 oz. $1.50/ 1 lb. $5.50. 
[14] 
There is nothing new about a square deal and never will be. 
