AQUARIUM DEPARTMENTS AND YOUR STORE 
If you have neglected your aquarium department you have failed to consider the popularity of 
Tropical Fish and the supply line which is also a very profitable item in this department. Perhaps you 
have on hand a lot of shelve worn merchandise which you bought cheap and you blame the depres¬ 
sion, rather than yourself because it does not move. We admit that our goods are not the cheapest, 
but we insist upon comparison of quality and service. Nobody has more power to prevent price 
cutting than the retailer. Reduced prices are not important nor helpful, perhaps otherwise. Sane 
people recognize the wisdom of weighing quality and quality, not price, restores confidence in your 
customer. There is an upward trend in quality buying. Our 1934 sales show that people are turning 
their attention to quality merchandise. The fancier and higher priced aquariums are in good demand, 
new varieties of fish and plants at higher prices are in demand which shows that the public are indulg¬ 
ing in luxuries and will pay for better material. 
Have You a Tropical Fish Department? 
Your initial steps greatly determine the extent of your success with this department. Each year 
we are called upon to equip many new departments. Consult us if you intend to put in new stock 
tanks. Some time ago we received an order from a dealer who advised us that each year he sells all 
of his stock tanks at cost and orders a new supply of tanks and so keeps his aquarium department 
always in tip top condition, the attractive display of merchandise increases sales. 
Our Policy 
Our aim is always to supply the utmost in quality. Our reputation as pioneers in the tropical 
fish industry has never been questioned. We have consistently adhered to the policy that we can 
serve you best by supplying quality at the lowest possible price. 
Aquarium Accessories and Supplies 
The smart dealer recognizes the fact that accessories are the backbone of the department. 
The supply sales should constitute at least 50% of the total sales. If your sales show a smaller volume 
consult us. We are only too glad to acquaint you with sales possibilities to overcome this deficiency. 
Why You Should Choose Beldt Products 
We have always maintained high standards of quality combined with efficient service. When 
you buy the cheapest merchandise you are making the least profit because you have to sell it cheap 
and you invite cheap trade. This applies to practically everything you sell. The quality that helped 
us over the rough roads the past few years is the same quality that will keep your customers. Our 
merchandise is not sold in Chain Stores at cut rate prices. When you send us an order, you are not 
spending money. We consider that you are making an investment with the sole purpose of increasing 
your income. And with this fact in mind we intend to serve you and try to deserve your future business. 
AN INVITATION 
We greatly appreciate hearing from you and your letters will always receive due consideration. 
If you want to say thanks or if you have a kick coming, tell us—it's our business, and don't fail to stop 
in when in St. Louis. 
O. C. BELDT. 
BELDT’S AQUARIUM St. Louis, Mo. 
(A Good Place to Trade) 
