NEW ARIZONA SEED & FLORAL COMPANY, PHOENIX, ARIZONA 
1 
Outstanding Varieties For 
Your FLOWER GARDEN 
New Double 
Nasturtiums 
SCARLET GLEAM (1935 Winner All American Sec¬ 
ond Gold Medal.) More dazzling in color than the 
famous Golden Gleam (listed on page 55), the new 
Double Scarlet Gleam has been acclaimed the out¬ 
standing introduction of the year. The fiery orange 
scarlet flowers are fully double, very large and 
sweet scented. The stems are long, making it a valu¬ 
able flower for cutting. (Pkt. 25c; y 4 oz. $1.00; l / 2 oz. 
$1.50; oz. $3.00; postpaid.) 
Calendula 
A New “Break” in Cut Flower Calendulas 
“RADIO” 
“The color of Radio is a glowing orange, the petals 
are beautifully quilled, enhancing the beauty of the 
flowers, which are globular in shape and do not 
show the center until far advanced in age. (Pkt. 15c). 
CALENDULA CHRYSANTHA— The ultra new and 
is different from the more common Calendulas—it is 
not a stiff-petaled flower and so becomes in this va¬ 
riety a new type. The large flowers are an exquisite 
shade of buttercup yellow — long, loosely arranged 
petals droop in the manner of the popular chrysan¬ 
themums giving this Calendula its Chrysanthemum¬ 
like appearance. The strong, stiff stems are well 
fitted for cutting and the flowers blended with blue 
cornflower or delphinium produce a pleasing display. 
(Pkt. 25c); (i/ 4 -oz. $1.00). 
Euphorbia 
HETEROPHYLLA —(Annual Poinsetta). An annual 
which resembles in color the beautiful hothouse poin¬ 
setta. The plants grow 2. to 3 feet high, of branching, 
bush-like form, with smooth, glossy green leaves 
which about the middle of the summer, turn to a 
beautiful orange-scarlet, presenting a striking and 
brilliant appearance. (Pkt. 15c). 
Gaillardia 
(BLANKET FLOWER) 
DAZZLER —The latest introduction and an immedi¬ 
ate favorite with all cut flower growers on account 
of its dazzling color. It is an intense orange red 
which is exceedingly effective when cut. Plants are 
vigorous, stems long and wiry. A superb novelty, 
(Pkt. 20c). 
Marigold Guinea 
Gold 
First choice among the All-American selections of 
Flower Varieties for 1932-33. 
Marigold 
GUINEA GOLD —This is a very distinct type of 
• Marigold, of graceful pyramidal habit, growing 2 to 
2 Y 2 feet high, and producing 30 to 40 flowers, 2 to 2 y 2 
inches across, of a brilliant shade of orange flushed 
with gold. Unlike the ordinary African Marigold, 
this new variety produces no single flowers, but prac¬ 
tically 100 per cent, semi-double. The characteristic 
Marigold odor, too, is much less pungent than in other 
sorts. An outstanding novelty. (Pkt. 25c). 
Verbena Erinoldes 
(Moss Verbena) 
Produces a mass of spreading foliage and a profu¬ 
sion of purple headed blooms. Much prized in rock 
gardens as well as for borders and does well in hot 
locations. (Pkt. 10c); y^-oz. 30c). 
Venidium 
FASTUOSUM — South African plant that thrives 
here. Rich orange-yellow, daisy-like flowers, with a 
large purple-black center (see page 5 for description). 
(Pkt. 20c). 
Petunia 
NEW 
PINK GEM 
The Pink Gem is being introduced for the first time 
—growing in a small well formed, compact plant—six 
inches in height and eight inches in width—covered 
by an abundance of blooms. (Pkt. 25c) 
Tithonia 
5641— SPECIOSA MEXICAN SUNFLOWER— (1) A 
rare plant from Mexico. Throwing up from the root 
many stout, woody stems furnished with rather large 
foliage. The flowers are large and remind one of an 
immense single Zinnia; color, dazzling orange-scarlet. 
It forms a large shrubby plant, flowers for a long 
period and is especially desirable for planting among 
shrubs or in the background of wide borders; will 
also bloom in winter in the house, if lifted before 
frost. (Pkt. 15c). 
Zinnias 
CROWN O' GOLD MIXTURE 
This aristocrat among Zinnias retains its place as 
an outstanding novelty. 
Each petal of the flower is overlaid with a deep 
golden yellow at the base, while carrying out the in¬ 
dividual flower color at the top. The color range 
includes the popular florist shades: Old rose, cream, 
yellow, carmine red, pink, etc. 
The effect is a very pleasing two-tone color har¬ 
mony, especially lovely and scintillating under arti¬ 
ficial light. (Pkt. 20c). 
NEW ZINNIA CUT AND COME AGAIN PINKIE— 
Medium sized flowers of light Rose-Pink with long 
stems especially suitable for cut flowers and for mass¬ 
ing in the garden. A continuous succession of blooms 
are produced throughout the summer, making the 
name Cut and Come Again most appropriate. The 
dainty color and form of Pinkie are so charming as 
to quite overcome the criticism of coarseness so often 
complained of in Zinnias. (Pkt. 15c). 
NEW LILLIPUT MIXED 
These small utton-like flowers are a recent and val- 
uale introduction and worthy of a place in any gar¬ 
den. Dainty is hardly the word for them for they 
have a world of character that lends a great deal of 
color to any garden, patio or vase Plants not over 
two feet tall, with an abundance of well rounded 
double blooms 2 to 2 y 2 inches across. They will do 
well in the hot, dry sections of the country and are 
one of the best Zinnias to use in pots or window 
boxes. Color—the usual range of red, orange, yellow, 
pink, rose and pastel shades, especially selected by 
our experts. (Pkt. 15c); ( V 2 -oz . 75c). 
SCABIOSA FLOWERED —A new Zinnia much re- 
semling the Scabiosa. Flowers are 2 to 3 inches across, 
in many desirable colors and with stems suitable for 
bowl arrangements and small bouquets A few off 
type may be expected Mixed colors. (Pkt. 20c). 
Hunnemaimia 
SUNLITE — These attractive tulip-shaped flowers 
are unusual for their extra row of petals which creates 
the impression of an open blossom, after the flower 
has folded up for the night Such an advantageous 
feature makes it desirable for day and night decora¬ 
tive uses When cut it will keep fresh over a period 
of several days which, of course, makes it an excel¬ 
lent flower for vases, etc. (Pkt. 25c). 
