INSTRUCTIONS — INFORMATION 
Please Read Before Ordering 
REMITTANCES — May be made by Check, Post Office or Ex¬ 
press Money Order, or Registered Tetter, and if for less than $1.00 
can be made in U. S. stamps. Coin and currency should be sent 
by registered letter. Customers residing outside the United 
States please do not send Foreign stamps or currency—a Post 
Office order is preferable. All unpaid orders will be sent C. O. D. 
unless satisfactory arrangements can be made when the order is 
given. 
GUARANTEE — I .wish it distinctly understood that although 
I take all possible pains, I will not be resnonsible bevond the pur¬ 
chase price. I guarantee every root and plant I send out to be 
.mst as represented, absolutely true-to-name, reach its destina¬ 
tion safely in good growing condition. I will cheerfully replace 
anything that fails to prove otherwise, and will appreciate your 
calling my attention to it. 
NAME AND ADDRESS — Please remember to write your 
name, street and number, Post Office. Countv, State and Country 
if Foreign, as nlainlv as possible. Post Office Pox or R. F. D. 
number if you have one. This will avoid delays and chances for 
errors. 
ALWAYS ADDRESS 
J. K. ALEXANDER, The Dahlia King 
or HONEST JOHN 
499 Central St., EAST BRIDGEWATER, MASS. 
THE CULTURE OF THE DAHLIA 
Success Will Follow If You Observe These Instructions 
PLANTING. Plant roots in hills or drills, laying flat down, 6 
inches deep.. Do not stand the root on end. If you stand the root 
on end, having the sprout near the top of the ground, all the new 
roots which will form will grow near the top of the ground and 
when you have a dry spell your plant becomes stunted, whereas, 
if the roots were planted flat down 6 inches deep, no matter how 
dry the season, the roots would receive sufficient moisture to keen 
them growing. Tf planting with manure, cover manure an inch 
or so before planting roots: fertilizer should be thoroughly worked 
into the soil. Either fertilizer or manure will burn the sprout; be 
sure to cover with soil. 
By planting the root first, then covering an inch or so with soil 
and. applying your fertilizer or manure, your plant receives the 
entire benefit of the dressing. The dressing is above the root and 
everv. rain carries the food down to the roots, whereas, if your 
dressing is below the root, each rain takes your dressing further 
away from your plant. 
CULTIVATION. Cultivation is the principal requirement of 
the Dahlia—the most important of all operations to insure suc¬ 
cess. Keep the soil well cultivated and free from weeds; never 
allow the soil to crust. 
Be sure your friends get all my catalogs, as I guarantee all my 
stock to grow true to name, or stock Is cheerfully replaced free of 
all expense. 
T have been in the Dahlia and Plant growing business for over 
48 years and at one time had over 40,000 customers and have 
shipped bulbs all over the world. 
I shall only issue a folder this Spring on account of hard times, 
so send all orders from this. Tf interested in Hardy Plants, I will 
send you my 1938 Catalog for prices will be the same as then. 
NEW AND RECENT INTRODUCTIONS FOR 
1935 
The six for $25.00; value $29.00 
BISHOP FRANCIS JOSEPH SPELLMAN 
This is one of my new Seedlings, named after one of the most 
interesting persons for whom I have named a Dahlia for many 
years, Bishop Francis Joseph Spellman, formerly of Whitman, 
Mass. 
The flower is 6-8 inches in diameter, pure white and stands 
erect on top of stiff wire stems and is as pure white as the one it 
is named for, as the Bishop is one of the finest types of men to be 
found throughout the world and I am proud to get a confirmation 
through his sister of Abington, Mass., to name such a fine Dahlia 
for him. 
I have only a limited amount of this beautiful Dahlia to offer to 
my customers and if you will order early you will be sure to get 
this new Dahlia this Spring. It is well worth $10.00 to any one 
but I am offering it for $5.00 Net. 
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