BODGER SERVICE DEPARTMENT 
W E wish to call attention to our Service Department, which is equipped 
to take care of your publicity needs. This includes our excellent 
photographic service, through which we are able to furnish a com¬ 
plete line of first class photographs of novelty and standard flower varieties. 
We are also able to furnish electros of all cuts in this list, as well as those 
used in our previous lists. Within the next few weeks we expect to have a 
full line of small sized electros available for use in the smaller catalogs. 
Many have taken advantage of our offering of nickeltypes used in illus¬ 
trating our 1934 novelty list. These nickeltypes are still available, and we 
expect to add to this selection when we issue our 1935 novelty list in August. 
May we remind you that we can supply colored postal cards of Cosmos 
Early Klondyke Orange Flare, Nasturtium Double Scarlet Gleam and Nastur¬ 
tium Double Glorious Gleam Hybrids at $1.20 per hundred. We will be glad 
to have your suggestions as to other postal card subjects you could use. 
We still have a limited quantity of Nasturtium Glorious Gleam Hybrids 
posters, at fifteen cents each. 
In response to many requests we have listed on page 145, the number of 
seeds per ounce of novelty items and some of the more common flower 
varieties. We have also listed some of the specialized uses of flowers on 
pages 146 and 147. We trust this information will be of some benefit to you 
NOVELTIES 
You will notice in glancing through the following pages that we are not 
introducing any new Bodger novelty items, listing only those offered in our 
two 1934 lists. In previous years it has been our custom to list current 
novelty offerings in our general trade list, but this year, for various reasons, 
we have decided to withhold this listing until we issue our novelty list in 
August. Please note this change in policy and watch for our August Novelty 
List for full details and prices on our new introductions. These will include 
new colors in the Double Gleam Nasturtiums, an excellent strain of truly 
Dwarf Double Hybrid Nasturtiums, a remarkable Crimson Super Giant Aster, 
and an entirely new color in Grandiflora Single Fringed Petunias. While we 
are not prepared to give further details at the present time, we want you to 
have some idea of what to expect for your novelty material in 1936. 
In the following pages we call your attention to the outstanding novelty 
introductions for 1935 retail sales. Many of these were winners in the 1935 
All America Selections, the highest honor that can be granted a new flower 
variety in the United States. Besides the All America winners, we call your 
attention to other worthwhile novelties, as listed hereafter. 
The All America Selections have done more to publicize and popularize 
novelty items than any agency connected with the flower seed industry. It 
speaks with authority on the characteristics, the adaptability to American 
conditions, and the usefulness of introductions, both from this country and 
abroad, before they are disseminated in the United States. In following the 
recommendations of this Committee the American retail buyer is not gam¬ 
bling on an untried, untested product, but is investing in one of known worth. 
It is with pride that we call your attention to the large number of Bodger 
introductions which have been adjudged worthy by this Committee. We 
have abbreviated the designation of awards in the body of our list as fol¬ 
lows: Gold Medal (G.M., A.A.S.), Award of Merit (A.M., A.A.S.), Special 
Mention (S.M., A.A.S.). 
4 
