FORTY-TWO YEARS OF “GOLDEN RULE” SERVICE 
» ««* . 
Still on the “Qolden Rule” Standard 
T HERE will be a greater demand for fruit trees this spring than in any recent year. The high 
prices brought by good quality fruit last year show that healthy orchards are a fine invest' 
ment and many people will feel the urge to plant largely. But fruit trees are scarce. The 
drought took a heavy toll of the tender young trees in practically all the nurseries in the country. 
Many of the greatest sources of supply have suffered very heavy loss. Only by the expenditure of 
thousands of dollars for extra cultivation and care have Allen’s been able to have a good supply; 
not enough, however, to supply the greatly increased demand which we know there will be. Many 
of our good friends are bound to be disappointed. 
We will book orders only as long as we can fill them. After that we will return your money 
promptly. We will not fill orders with low'quality stock, though this will prove a great tempta' 
tion to many nurserymen, now that prices are somewhat advanced. Every order booked will be 
filled with the same higlvquality, sturdy, true'tO'name stock upon which Allen’s have built their 
enviable reputation. So we must urge you to order early. 
Our prices have been kept as low as possible, in view of the great extra expense the weather has 
forced on us. We are not affiliated with any of the price'Setting groups which are likely to attempt 
to make you pay outlandish prices for planting stock. Allen’s have a reputation to maintain, a rep' 
utation for fair dealing and fair prices, and will not take advantage of this situation to rob their cus' 
tomers. We have been in business for forty'two years and expect to be here a good many more. 
We cannot sacrifice our reputation for immediate gain. 
We have had forty'two years of successful business, increasing, not phenomenally but steadily. 
We have always believed this to be due to our sound, approved methods of growing and selling 
and fair treatment of our customers. Our land is good land, well fertilised, well drained and well 
cultivated. We use the most modern methods for working the soil, harvesting seeds, digging plants, 
sorting, packing and shipping. Efficiency is our watchword. 
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The Geneva Savings andTrust Company 
We have applied this same efficiency to selling our product. Long ago we decided that the 
cheapest and best way to sell nursery 
stock was through a good catalog. 
We have no salesmen, therefore no 
expensive commissions. And believ' 
ing, as we always have, in only a fair 
profit, we can and do pass on these 
savings to our customers. 
You can - buy cheaper seeds and 
nursery stock than ours. But you 
can’t buy any better at any price. In 
the long run the best is cheapest, 
especially when it is bought at Allen’s 
“Golden Rule” prices. 
Every order, large or small, re' 
ceives our most prompt and court' 
eous attention. If adjustments should 
be necessary, though they seldom are, 
they are cheerfully and satisfactorily 
arranged. NO SALE IS COM¬ 
PLETE UNTIL THE CUSTOMER 
IS SATISFIED. 
Geneva.Oiuo 
TO WHOM IT MAY CONCERN:- 
Allen's Nurseries and Seed House has been a customer of 
this bank for some time and has been engaged In the growing and 
selling of Nursery stock and Seeds for a great many years In 
this locality. 
We have found them prompt and reliable In every way and 
their dealings with ue have been most satisfactory. 
It is a pleasure to recommend Allen's Nurseries and Seed 
House to anyone in need of the goods they offer for sale. We 
also consider them an excellent oredit risk for such ^3 they 
are likely to ask. 
Their goods will always be found as represented and I am 
sure any business dealings with men of such experience and 
character as the Allens will be both satisfactory and pleasant. 
Yours very truly, 
aas/mu 
Secretary & Treasurer 
Customer: 
In case you wish to borrow money 
to plant nursery stock, take it up 
with your County Agricultural 
Agent for financing through Fed¬ 
eral Housing Act. 
