ASHEVILLE SEED CO., ASHEVILLE, N. C. 
25 
Scene from the beautiful Horticultural Gardens at A Century of Progress, Chicago. Vigoro was 
used to keep the exhibition gardens looking their best throughout the 1933 and 1934 Fair season. 
for lawn and garden beauty 
Give Your Plants a “SQUARE MEAL” 
T O GET a full measure of beauty from your 
lawn and garden you must feed them regu¬ 
larly with a complete, balanced plant food. 
We recommend that you use Vigoro, the complete 
plant food made by Swift. 
Vigoro was the plant food selected for use on the 
Horticultural Exhibition Gardens at A Century of 
Progress in 1933 and 1934. These gardens amazed 
millions of visitors to the Fair with their beauty, 
yet conditions under which they were required to 
grow were extraordinary. It was necessary to make 
these gardens in washed sand, which had been cov¬ 
ered with a thin layer of top soil. Vigoro was 
selected because only a complete plant food could 
assure finest growth. 
VIGORO Is Easy to Use! 
Anyone can have wonderful success 
with Vigoro if they will take three simple 
steps: 
1. Read the directions enclosed in each 
bag of Vigoro. 
2. Apply Vigoro evenly, sowing it by 
hand like grass seed, or, better, put¬ 
ting it on with an efficient Vigoro 
Spreader. 
3. Immediately after applying to 
established lawns, soak down 
thoroughly. Soaking carries the 
plant food down to the plant 
“ roots. When not practical to 
water, applications to lawns should be followed by 
a light dragging to shake the plant food off the 
blades. 
Clean, Odorless, Economical 
Vigoro is sanitary and odorless and does not con¬ 
tain weed seeds or refuse, which is so objectionable 
to work with. It is most economical to use, for 
only four pounds are required to feed properly 100 
square feet of lawn or garden area. Use our tested 
seed, and Vigoro, the complete plant food, for the 
best results in your lawn and garden. 
Vigoro Spreaders 
Vigoro Spreaders apply Vigoro and 
grass seed quickly, evenly, and eco¬ 
nomically. All models sturdily con¬ 
structed; will last indefinitely. 
Little Vigoro Spreader... $ .85 
Model B Spreader. 2.70 
Junior Spreader. 5.60 
Standard Spreader.10.55 
F.O.B. Minneapolis, Minn. 
for: 
Lawns 
Flowers 
Shrubs 
Trees 
Gardens 
100-Ib. bag $4.00 25-lb. bag $1.50 5-lb. pkg. $0.50 
50-lb. bag 2.50 10-lb. pkg. .85 1-lb. pkg. .10 
Prices F. O. B. Minneapolis, Minn. 
VIGORO 
^ Complete plant food 
19177 
