Picking and Weighing Cotton on the Plantation of W. H. Houston, Tunica, Miss. 
January 1, 1935 
TO MY CUSTOMERS : 
I have received thousands of letters during my long experi¬ 
ence as a seedsman asking my advice as to what is the best 
variety of cotton to plant, and 1 have always advised farmers 
to grow that variety of cotton that brings the biggest per-acre 
returns in dollars and cents on his particular land. Yield of 
lint, percentage of lint or gin turn-out and length of staple are 
all important, and should be considered when selecting a variety 
of seed to plant. However, let us always select the variety 
that yields the most profit per acre regardless of the length 
of the staple, yield of lint per acre, or quality of lint. 
For several years I have called the attention of my customers 
to the following facts regarding short staple cotton. First, it 
is early maturing; second, you get it picked before the rains; 
third, it yields more to the acre; fourth, you have it sold before 
the bulk of the cotton crop comes on the market and puts the 
price of cotton down; fifth, the Cotton Mills have adjusted their 
delicate spinning machines to spin short staple cotton into cloth 
to make fabric for automobile tires and many other uses where 
coarse cotton fabric can be used. 
Why? Simply because short staple cotton answers their pur¬ 
pose and they can buy it several cents a pound less than they 
can buy long staple—and they are in business to make money. 
For several years I have told my customers that my Half ana 
Half Cotton seed grown along the northern edge of the Cotton 
Belt will mature earlier than cotton grown South (which has 
been proven many times), also that it will produce more dol¬ 
lars to an acre than any other cotton grown, especially on poor or 
medium soil when properly fertilized. Grow the cotton that will 
produce you the most dollars, for you, like the cotton mill owner, 
are in business to make money. 
R. B. BUCHANAN. 
Buy Pure Bred Cotton Seed 
I do not attempt to list all the varieties of 
Cotton Seed grown (that would be impossible). I 
have listed only those varieties that I consider best 
after thirty-six years experience selling many 
varieties of Cotton Seed. 
When I say that my Cotton Seed is backed by 
my thirty-six years reputation as a Seedsman, I 
mean that I am listing only those Cotton Seeds that 
have proven their worth. 
Remember This! 
Buy Pure Bred Cotton Seed from a reliable 
source. 
Plant that Cotton Seed which will turn off the 
most dollars to the acre on your land. 
Don’t send your money away to some unknown 
person or firm who advertised some Cotton Seed 
that would perform miracles, for the days of 
miracles are over. 
Do not buy Cotton Seed from some unknown 
salesman who comes from somewhere and sells 
his Cotton Seed with a high sounding name and 
many guarantees for it to work wonders, for he 
cannot be found next year if your crop from that 
seed proves to be just Gin Run Seed. 
I do not have room to print here all that I would 
like to say about Cotton Seed—if you will write 
me, I will answer your letter promptly and answer 
your questions to the best of my ability. 
R. B. BUCHANAN. 
Fertilizing Cotton 
Many farmers are proving that it pays them to 
cultivate fewer acres of cotton and use commer¬ 
cial fertilizer to hasten maturity. Read what we 
have on page 85 on fertilizers, or write us if need¬ 
ing special information or large quantities of fer¬ 
tilizers. 
FERTILIZERS FOR ALL CROPS SHOWN ON PAGE 85 
(Page 55) 
