14 
AZALEA GARDENS, SEEKING, FLA. 
Q^arnatlriinc^ 
ALMOST ANYONE CAN SELL ON PRICE, 
BUT TO TALK VALUES REQUIRES SOME¬ 
THING WTiH WHICH TO BACK UP YOUR 
STATEMENTS. 
Both you and your customers would rather have 
a beautiful highly colored Caladium than a com¬ 
mon sort with little or no color except plain gre’en 
with a few red and white specks. However, if you 
have never seen good Caladiums, you will never 
know the difference. Once people see the better 
kind, the best of them all, that is what they want., 
and it’s much easier to sell the best when it is 
known, and at a reasonable price. 
Under date of October 18, 1934, the’re appears a 
short editorial in the Florists’ Review, which is so 
pointed that we quote it here: “Let the other fel¬ 
low sell just as cheaply as possible. Always keep 
in mind the fact that unless you sell at a profit you 
cannot long stay in business; it is true for the 
other fellow, too.” 
Some florists will say “I don’t want any cala¬ 
diums People just don’t buy them.” Now, Mr. 
Florist, you will admit that 99-44/100% of the peo¬ 
ple love beauty, and it could be possible they did 
not like something offered them because of lack of 
beauty in it. Try our Caladiums, keeping our guar¬ 
antee in mind. 
WE ARE IN BUSINESS TO GIVE YOU 
VALUE, AND VALUE AND HIGHEST QUALITY 
ARE WHAT YOUR MONEY RIGHTLY DESERVE. 
YOU ARE TO BE THE SOLE JUDGE OF OUR 
STOCK, AND WHAT WE CLAIM FOR IT 
NOTE—You may wonder why we can offer the 
finest Caladiums in existence for such low prices, 
when others are asking more. It is mainly because of 
our improved methods of growing which eliminates 
ail waste of stock and energy, and because we sell 
for cash. Therefore you do not have to pay for the 
bulbs the other party gets and doesn’t pay for. 
