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OPM POEUM 
AD7MTIZIIJG COSTS;- We believe that the time has come 
when the average flower or vegetable gardener is more 
interested in facts and values than in color plates 
and ballyhoo. lor instance, what does a catalog full 
of big red tomatoes, long bean pods, tall corn or 
gladiolus blooms all illustrated in colors mean to the 
gardener who has seen these pictures from a child up? 
If nothing more, it means that such color plates cost 
a lot of money and someone eventually foots the bill. 
Is it the advertiser?—Guess again. And besides, the 
best of these are only poor imitations as far as actv- 
ua.L color is concerned. We have often seen those two 
great dahlias, Jerseys Beauty and ivirs. I.D. VerWarner 
in colors and very few of these illustrations ever 
came within a mile of the natural colors. 
If tr.ere ever was a need for economy ih production 
and distribution, it is now, and customers are entitled 
to share in these savings. 
S'JB ST ALICE III PLALJTS:-That element in a plant, or we may 
say its qualification to withstand severe adversity is 
wnat is termed plant substance. Of course any plant 
may gradually be hardened to a certain degree but will 
still lacx that stamina or substance that would ensure 
its worth unaer most trying climatic conditions. The 
driest, coldest, most unfavorable regions of the world 
are continually being searched by plant specialists for 
new types and varieties of hardier substance. "The 
survival of the fittest" can be no better exemplified 
than in this experimental weeding-out process. In 
the judging and rating of types and varieties of 
flowers a certain percentage if always added or de¬ 
ducted on point of substance. 
THE SEASON'S 0 T JTL00K:-The prospects for gardening 
especially in towns and cities is more encouraging 
than for many years. To avoid a repetition of a 
water shortage, which has in the past so seriously 
affected proper plant growth, most localities have 
taken steps to increase the water supply which will 
insure an adequate supply for irrigation or any emer¬ 
gency . 
