Our budding crew in 
block of peach seedlings 
ROEDING'S QUALITY 
FRUIT TREES AND GRAPE VINES 
WELL GROWN—CAREFULLY HANDLED—HONESTLY REPRESENTED 
Plant Them For Profitable Investment and Lasting Satisfaction 
The fruit industry of California has outgrown its “swad¬ 
dling clothes.” The production of major fruits is no longer in 
the experimental stage. Informed growers know their cli¬ 
matic, soil and moisture requirements; disease and insect 
pests and how to combat them. They know which varieties 
have proved successful and which rootstocks are best. Today, 
the grower investing in a young orchard can avoid many of 
the pitfalls encountered by older generations. 
We make no attempt to advise which fruits are most prom¬ 
ising from an income standpoint. Data of this nature may 
be secured from our state university’s Department of Agri¬ 
culture. While expected supply and demand are important, 
an excellent rule for the prospective planter is to “plant 
crops to which soil, climate and location are best suited.” 
The grower who plants land well adapted for a given crop, 
and then follows good cultural practice can expect to get 
high yields of quality fruit. And the grower who does this 
usually makes a profit. 
There is no single factor more essential to a grower's suc¬ 
cess than the care with which he selects nursery stock. When 
young trees are bought, a point which vitally interests the 
buyer is whether or not the stock is true to name. This is as 
it should be, because a substantial investment of time, labor, 
and money must be put into every young orchard before the 
trees come into bearing. Willful deception is not the only 
source of errors in labeling fruit trees. Inexperience, fail¬ 
ure to exercise every precaution in the selection of budwood, 
mistakes in digging and labeling trees, are the more frequent 
causes of this discouraging and expensive error. 
Your nurseryman, therefore, should be chosen with care. 
Upon his integrity, experience and record for reliable service 
depends, in a large measure, the success of your orchard. 
We submit, as typical of California Nursery Company prac¬ 
tices, some facts relating to the propagation of “Roeding’s 
Enjoy Fresh Fruit 
From Your Own Trees 
What is more gratifying than the picking of fresh, luscious 
fruit from your own garden! In California the well-selected 
family orchard will supply ripe fruit continuously for eight 
or nine months. And if citrus fruits are included, you may 
pick fruit from your own garden every month of the year. 
Plant our proven varieties for an abundant supply for your 
table, and for canning and preserving. They will also pro¬ 
vide rich shade during the warm days of summer, and gor¬ 
geous blossoms in spring. 
Quality Fruit Trees and Vines.” At the outset, seed is chosen 
on the sole basis of quality—only the finest seed is used. 
Budwood selection—the most important single operation—is 
carried out with the most exacting and rigid safeguards, as 
explained in more detail on the page following. Labeling is 
carried out under the direct supervision of our fruit tree 
experts. Trees are graded by caliper, to assure uniform size. 
During the past 71 years the California Nursery Company 
has been an outstanding pioneer in the development of Cali¬ 
fornia’s great fruit industry. Today, it stands in first posi¬ 
tion, unchallenged. Its stock of commercial trees and vines 
for 1936 is again the largest and most complete west of the 
Rockies. This fact is assurance of ability to meet your exact 
requirements direct from stock. But more important is the 
fact that “Roeding’s Quality Trees and Vines” uphold Cali¬ 
fornia Nursery tradition for quality—“The best the market 
affords, the standard by which all others are judged.” 
Prices are reasonable, as your own observation of the fol¬ 
lowing pages will prove. Our trees and vines represent genu¬ 
ine value to the buyer. The far-sighted grower knows that 
lasting satisfaction is the only sound basis on which to seek 
true economy. 
Call Upon Our Experience to Help You with Your Problems. 
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