To get a full measure of beauty from your lawn and garden you must 
feed them regularly with a complete, balanced plant food. We recom¬ 
mend that you use Vigoro, the cimplete plant food made by Swift. 
Vigoro was the plant food selected for use on the Horticultural Ex¬ 
hibition Cardens at A Century of Progress in 1933 and 1934. These gar¬ 
dens amazed millions of visitors to the Fair with their beauty, yet con¬ 
ditions under which they were required to grow were extraordinary. It 
was necessary to make these gardens in washed sand, which had been 
covered with a thin layer of top soil. Vigoro was selected because only a 
complete plant food could assure finest growth. 
VIGORO Is Easy to Use! 
Anyone can have wonderful success with Vigoro if they will take 
three simple steps: 
1. Read the directions enclosed in each bag of Vigoro. 
2. Apply Vigoro evenly, sowing it by hand like grass seed, or better, 
putting it on with an efficient Vigoro Spreader. 
3. Immediately after applying to established lawns, soak down thor¬ 
oughly. Soaking carries the plant food down to the plant roots. When 
not practical to water, applications to lawns should be followed by a 
light dragging to shake the plant food off the blades. 
CLEAN, ODORLESS, ECONOMICAL 
Vigoro is sanitary and odorless and does not contain weed seeds or refuse which 
are so objectionable to work with. It is especially formulated for use by the home 
gardener supplying lawns, flowers, shrubs, trees, and vegetables with the nourish¬ 
ment they need for finest growth. It is most economical to use, for only four pounds 
are required to feed properly 100 square feet of lawn or garden area. 
100-lb. bag .$4.00 10-lb. pkg.$.85 
50-lb. bag. 2.50 5-lb. pkg.50 
25-lb. bag . 1.50 12-oz. pkg.10 
Prices F.O.B. 
VIGORO 
^ Complete plant food 
for: LAWNS, FLOWERS, SHRUBS, TREES, CARDENS 
VIGORO SPREADERS 
Vigoro Spreaders make quick 
work of lawn feeding and lawn 
seeding. They are made in four 
sizes, all with forced feed, shut¬ 
off control on handle and are 
adjustable for various rates of 
application. All models are 
priced low. 
PRICES 
Model B, 14". .$2.70 
Standard, 24". .10.55 
Special, 36"... 17.25 
Wizard Brand Natural Plant Foods 
Permanently Improve All Soils and Make Better Lawns and Finer Gardens! 
Pure Sheep Manure 
Pure Cow Manure 
Wizard Sheep Manure is pure sheep manure from 
covered sheep feeding pens, highly concentrated and 
sterilized to kill all weed seeds. It is a quick acting 
natural plant food and soil builder. Supplies humus 
and all the essential plant food elements in a SAFE 
natural form. Sheep Manure is ideal for lawns, flow¬ 
ers, shrubs and vegetables. 
Wizard Cow Manure, also a concentrated and steri¬ 
lized pure manure, is available in two forms. Shredded 
Cow Manure is a coarse lumpy unscreened form very 
desirable for mulching and feeding. Pulverized Cow 
Manure is a fine uniformly ground product. Cow Ma¬ 
nure is preferred for roses, lilies and such plants that 
require a SAFE, cool, slow acting plant food. 
WIZARD 
- BRAND 
sheei 
One Ba? Equals Whole Wagon 
Load of Barn Yard Manure ' 
Florists, landscape gardeners and practical growers know the great 
value of manure and use it because it not only feeds plants Nature’s 
way but also permanently improves the physical condition of the soil. 
Wizard is a lasting fertilizer and not a temporary stimulant. Every 
amateur can get results with Wizard Manures because they are safe, 
convenient and easy to use. For lawns and established flowers use 8 
to 10 lbs. per 100 sq. ft. One pound will make five gallons of excellent 
liquid plant food. Rates of application and full directions for use are 
packed in every bag. Let Wizard put new life and beauty into your 
lawn and garden. 
PRICES 
100 lbs. $ 2.75 25 lbs 
50 lbs. 1.60 10 lbs 
5 lbs. $.35 
$ .90 
.60 
52 
