DEPENDABLE GLADS 
1 
MRS. E. J. HEATON 
THE 
CENTURY 
OF 
PROGRESS 
GOLD 
MEDAL 
AWARDED 
AT 
CHICAGO 
IN 
AUGUST 
1933 
At the Century of Progress, 1933, MRS. E. J. HEATON was awarded the Cen¬ 
tury of Progress Gold Medal, one of the highest honors ever given a new creation in 
flowers. MRS. E. J. HEATON won two blue ribbons at each of the last two Amer¬ 
ican Gladiolus Society National shows. It also won other ribbons and cash prizes, a 
bronze medal, and silver cup, also Awards of Merit from both the A. G. S. and the 
I. G. S., both of these awards being in the Decorative Class. 
MRS. E. J. HEATON first bloomed in 1929 from a cross of Mr. W. H. Phipps 
on Jane Addams. The color is a deep salmon pink with a cream throat. According 
to Ridgway it is a Strawberry Pink. No markings of any kind, and it does not fleck 
or fade. No Glad surpasses it for purity of color. The thing that sets this Glad 
apart is its unrivaled keeping and lasting qualities. The “cast-iron” Glad. Very 
prolific, and a strong grower. The bulbs are like Minuet bulbs, meaty and high- 
crowned. Six to ten open blooms in the field. Early, one of the first of all to bloom. 
To be a real commercial variety a Glad must be resistant to severe and trying 
conditions. The central belt of the United States is where the demand for cut Glads 
is largely centered, because that is where nine-tenths of us live. A Glad, in order to 
survive the requirements of the florist and grower there, must have certain charac¬ 
teristics developed to a high degree. It not only must be prolific and easy growing, 
and have a uniform, lively color, with plenty of size and florescence, but most im¬ 
portant of all, it must be able to stand shipping and rough handling, and to open up 
well after being cut. MRS. E. J. HEATON, as I have grown it, has shown every in¬ 
dication of being able to fulfill all these exacting requirements to the highest degree. 
There will be no better time than now to get in on a money making variety, be¬ 
fore it has become generally disseminated. Interest in flowers is increasing by leaps 
and bounds. The Horticultural Building at the Century of Progress featured flow¬ 
ers and nothing else, and yet one out of every ten people on the grounds paid the 
extra 25c to see them. Seed merchants and florists all report a growing interest in 
flowers. As soon as times get better, he who is prepared with an adequate stock of 
the best in flowers is going to make money. 
