BOAST 
ABOUT 
The "Key” to Your Success 
In fruit growing, as in other businesses, 
some grow rich while others barely get by. 
That's because some plants and trees pro¬ 
duce BIG, PROFITABLE CROPS, and others 
very little. There's as much difference in 
EMLONG QUALITY plants and ''common 
plants" as there is THOROBRED LIVE¬ 
STOCK and "scrub" livestock It has taken 
us over a half-century to BREED QUALITY 
into our fruit stock. This has been done by 
rigidly careful selection of PROPAGATING 
stock, eliminating all weaklings and using 
only healthy, thrifty, well-rooted specimens from which to grow 
NEW planting stock for our customers. 
The Word of Greatest Importance to You 
You can get more FRUIT and more PROFIT from one acre of 
FIRST QUALITY nursery stock than you can from three acres of 
cheap stock. That's why, no matter what amount you have to 
invest in nursery stock, you might better buy a THIRD AS MUCH 
if necessary, and GET THE BEST—than to buy three times as much 
cheap stock with the same money and lose out on the PRODUC¬ 
TION and PROFIT end! When you buy nursery stock you are not 
just paying for a bundle of plants or trees—you really pay for 
the INHERENT ABILITY of that bundle of stock to PRODUCE 
FRUIT and MAKE MONEY for you! 
There are five ways in which FIRST-QUALITY nursery stock 
proves itself. First—the ability to make a PERFECT STAND when 
transplanted. Second—in the production of HEAVY CROPS. Third 
—by BEARING over the LONGEST POSSIBLE PERIOD OF TIME. 
Fourth—the IN-BRED ability to produce LARGE, ATTRACTIVE, 
"A" GRADE FRUIT. Fifth—by rewarding you with HIGHEST 
PRICES and MAXIMUM PROFITS on the fruit you sell. On these 
five points hangs your SUCCESS or FAILURE in fruit growing. 
EMLONG QUALITY stock cannot possibly be duplicated by jobbers 
and inexperienced nurserymen who offer you weak, half-developed, 
carelessly grown, diseased plants dug out of an old "run-out" 
fruiting field. None of our plants are permitted to bear fruit be¬ 
fore they reach you—that power is reserved to work for YOU. 
After all, it's the 
BEARING-POWER That Marks the 
Difference Between QUALITY 
Plants and"SCRUB” Plants 
This statement has been proven thousands of times by our cus¬ 
tomers. For instance: An Iowa customer reports triple profits from 
Emlong Premier Strawberry plants compared with Premier from 
another source. An Ohio customer says the Raspberry plants which 
he bought of us 12 YEARS AGO have given him 10 BIG CROPS, 
and look as though they are GOOD FOR THAT MANY MORE. An 
Indiana customer says the Blackcaps picked from his Emlong 
plants were nearly the size of quarters and sold for twice the 
price of others. You,too, can enjoy BIG CROPS and BIG PROFITS 
if you take Emlong's advice—START WITH QUALITY and FINISH 
WITH QUALITY—for what our PLANTS ARE, your FRUIT CAN BE! 
M oWr5 
are we of these vast fields of Em¬ 
long "Huskies," stretching away 
over hundreds of acres. Not a 
"miss" or a blemish, not a weak¬ 
ling to mar the beauty of the 
scene! These healthy, thrifty 
plants smile up at you like a mill¬ 
ion JEWELS—and they ARE THE 
SOURCE of REAL PROFIT you can 
enjoy if you choose QUALITY. 
Every plant is NEW, and all the 
BEARING POWER is reserved for 
YOU. (Exclusive Emlong Photos). 
£7} 
COPYRIGHT, 1935, EMUONG'S NURSERY 
