EMLONG STABILITY 
RELIANCE 
R. TROTTIER. 
"Your nursery 
is the only one in 
which I have ev¬ 
ery confidence." 
New Hampshire. 
W. W. 
SONNENSCHEIN. 
"As secretary of 
the Quincy Fruit 
and Vegetable 
Growers Ass'n., I 
have been buying 
plants in 100,000 
lots for our mem¬ 
bers for years. We 
place the utmost 
confidence in your 
stock." 
Quincy, III. 
H. SCHLICHTING. 
"During the 
past years 1 have 
purchased about 
400,000 fruit 
plants from you. 
You have given 
me a square deal 
always. I know 
when I buy from 
Emlong I'll get 
just what I order. 
Sheboygan Falls, 
Wis. 
Our Priceless Heritage 
We boast a foundation built on the old, but ever new, 
principle of giving our customers just what we agree to. 
It's worth everything to you to know that you can abso¬ 
lutely DEPEND ON EMLONG to give you the MOST and 
the BEST for your money. We go even farther by doing 
everything in our power to see that you get satisfaction, 
good yields and profits from our stock. 
Emlong has been growing nursery stock for nearly 60 
years. We are not a "mushroom firm" that grew up over¬ 
night, and is likely to be gone tomorrow. Our business 
did not grow by leaps and bounds—it increased steadily 
and substantially over a period of many years. Growing 
nursery stock has not been a "get rich quick" proposition 
with Emlong. We are not here to "fleece" the public, 
but to make an honest living in the work we enjoy—just 
as you are. We keep our prices as reasonable as possible 
in keeping with general conditions, asking only a LEGITI¬ 
MATE PROFIT on which to do business in a WORKMAN¬ 
LIKE MANNER, and thus continue to give you the 
QUALITY that's so necessary to maintain your complete 
satisfaction and insure future business relations. After 
all, was it not OUR CUSTOMERS who built this great 
nursery business for us with their SUPPORT and CON¬ 
FIDENCE? 
I 
ii 
u 
( CONFIDENCE ) 
Good as Gold 
Stability counts for everything in these hectic days of 
changing business conditions. That's why Emlong has 
been able to come through the longest and worst de¬ 
pression in the history of this country with "head up" 
when thousands of others failed! It's because those who 
know Emlong say, "HIS WORD IS AS GOOD AS GOLD," 
for they know that he will "stay by the ship" until he 
carries out every agreement. You like to feel that the 
man you are dealing with is going to be right there in 
business in years to come, where he can BACK UP HIS 
CLAIMS. Thousands of commercial growers and fruit 
associations throughout the country insist on Emlong 
stock every year, because they never question our repu¬ 
tation for RELIABILITY, HONESTY and SQUARE DEAL¬ 
ING. If our dependability appeals to them when they 
have so much at stake, we are sure it will please you. 
The Best—For You 
These same principles apply in smaller matters. We bend every 
effort to keep our stock TRUE TO NAME. During the "hard 
times," when others were slackening their pace, there WAS NO 
LET UP on the amount of fertilizer that went into our soil, and 
labor expended in keeping our stock up to our usual mark of per¬ 
fection. We put the BEST into it so you could get the MOST out 
of it! During the worst drought of the century, coming on the 
heels of the depression, we put our stock under irrigation to pro¬ 
tect it, even though we needed that money for other expenses. 
We are proud to say today that every acre of Emlong stock was 
brought through the drought WITHOUT INJURY. In fact, visitors 
in this locality last fall marveled at the wonderful growth of our 
stock. We have given unlimited time, money, plants and soil to 
cooperate with the U. S. Department of Agriculture in endeavor¬ 
ing to locate the causes of plant diseases and their remedies. 
Fruit growers everywhere will benefit by these efforts. Our State 
Horticulturists will testify to the fact that we use every pre¬ 
caution to keep our stock the best in the country. 
These things MEAN SOMETHING to you when considering 
where to buy nursery stock. They mean that we are working for 
you and with you to produce better plants that you may grow 
better fruit. Give us your support by favoring us with your orders 
for nursery stock and we'll prove that IT PAYS TO DEAL WITH, 
A FIRM NOTED FOR ITS STABILITY. 
HONESTY 
T. CHISHOLM. 
"Thank good¬ 
ness there is an 
honest nurseryman 
left in this coun¬ 
try." New Jersey. 
FRED OELKE. 
"When I need 
nursery stock I'll 
always remember 
I got a square 
deal at Emlong's." 
Ohio. 
confidence) 
WE BUILD ON OUR CUSTOMERS’ CONFIDENCE 
T. POSTMANN. 
"I want to com¬ 
pliment you on the 
fair and square 
treatment you 
give me. Been 
buying stock 50 
years and know 
good stock when 
I see it." Iowa. 
7 
NEIL SLAVIN. 
"I have found 
that I can always 
get quality from 
Emlong's. Your 
stock stood the 
past two years' 
drought fine. I can 
depend on your 
stock being all 
that is desired." 
Detroit, Mich. 
[8} 
COPYRIGHT. 1935. EMLONG'S NURSERY 
