PRICES 
In all fairness to our customers we feel that a word of 
explanation is due about prices this year. It can be truly 
said that during the past several years, realizing the scarcity 
of ready cash throughout the country, we have sold nursery stock 
at the LOWEST possible prices. We tried to make it as easy as 
possible for you to plant the necessary things and keep your fruit 
fields in "tip-top" condition despite the times. We regret, however, 
the cost of fertilizer, packing material, labor, etc., have raised our 
of production to the point where we are unable to maintain these 
price levels any longer. 
that 
cost 
low 
THERE WILL BE NO PRICE-CUTTING. The prices quoted in this 
book will hold good until June first—or as long as the supply of stock 
SontfffiZlt a*'° ut 
lasts. WE WILL NOT ISSUE ANY LAST-MINUTE BARGAIN FOLDERS. 
The SUPPLY OF NURSERY STOCK IS EXTREMELY SCARCE and it has 
become necessary for Nurserymen to organize and establish uniform selling prices in accordance with methods 
pursued by other businesses. Prices are necessarily higher, but we have tried to make it easier for you by 
allowing substantial cash discounts for January and February orders, as outlined in the front part of this book. 
When you deal with Emlong you are buying direct from the GROWER and save l /$ to *4 over prices asked 
by firms selling through agents. EMLONG QUALITY STOCK costs you no more than common stock, but you 
GET MORE FOR YOUR MONEY because of what our stock DOES FOR YOU. So, take care not to be fooled by 
"cheap john" offers, or robbed by unscrupulous dealers offering stock of uncertain origin and merit. CONSIDER 
CAREFULLY THE NAME, REPUTATION and ABILITY of the nurseryman with whom you deal. 
SPRING PLANTING 
It is imperative that we impress our customers with the 
importance of planting ALL NURSERY STOCK in the SPRING 
to obtain most satisfactory results. This is particularly true 
in northern and central states. Every condition is IDEAL for 
transplanting in early spring—soil and weather are right, and 
stock is dormant so that handling will not injure it. Plant as 
soon as the frost is out of your ground so that the stock gets 
the benefit of spring rains. All nursery stock should be 
planted when as nearly DORMANT as possible. 
There is a mistaken belief among inexperienced gardeners 
and farmers that most nursery stock can be planted in the 
fall as successfully as in the spring. Some folks even request 
shipments during the hot summer months, and frozen winter 
months. We cannot do this. We do not have storage cellars, 
but EVERYTHING IS FRESHLY DUG to fill our orders each 
day during the proper shipping and planting season. The 
only PROPER time to transplant Strawberries 
is EARLY SPRING. This is due to the fact 
that ONLY THE YOUNG RUNNERS which 
come from the propagating stock and take 
root during the summer months are suitable 
for transplanting. They are not properly rooted or mature 
enough to MOVE until October. If transplanted at that time 
they make no further growth until spring, hence you GAIN 
NOTHING by transplanting in the fall as they will not BEAR 
any sooner than if you waited until spring to plant. (Don't 
let anyone fool you by offering 2-year Strawberry plants for 
sale—a 2-year Strawberry plant is of absolutely no value 
for transplanting, and would never BEAR FRUIT). 
Propagating stock of Raspberries and Blackberries is set 
out in the spring, and the young suckers and tips which 
take root during the summer months are THE NEW PLANT¬ 
ING STOCK. The 2-year Raspberry and Blackberry plants are 
also suitable for transplanting, but nothing older. These 
plants MUST BE PROPERLY ROOTED, MATURE, and the 
NEW GROWTH HARDENED BY FROST to send the sap down 
into the roots before plants are ready to dig. This time 
would be late October. They can be transplanted at that 
time, but you gain nothing as the plants make no further 
growth until spring—except in extreme southern states. 
WE HAVE GIVEN YOU THIS INFORMATION FOR YOUR 
OWN GOOD—TO HELP YOU SUCCEED. 
Order Early 
This year—of all times—don't delay ordering until late spring, for you are likely to be dis¬ 
appointed There is onlv about one-third enough nursery stock available this year to fill the 
normal demand, and indications point to more than normal demand. We have enough stock for 
EMLONG CUSTOMERS, but there are many nurseries who lost heavily from frost and drought and 
we will be called upon to help them supply their customers. We like to SERVE YOU FIRST, and 
urge you to let us RESERVE your needs during January or February if possible. 
THIS IS THE ONLY CATALOG AND PRICE LIST we will send our customers this spring. Don't 
look for any Bargain Folders or Cut-Price offers—stock is too scarce. There's a NICE CASH 
DISCOUNT offered in the front of this book for early orders—you can't afford to overlook it. 
OVER 200,000 SATISFIED CUSTOMERS CAN’T BE WRONG 
FOLLOW THEIR EXAMPLE * ORDER FROM EMLONG 
{9} 
COPYRIGHT. I 9 3S . EMLONG ’ S NURSERY 
