Our 49th Greetings to our Customers and Friends 
]URING the two score and eight years of our 
existence, great strides have been made in 
gardening in America. We have sponsored 
flower shows in almost every state in the Union, and 
believe America is more flower conscious today 
than ever before. 
A background of 48 years spent in thoughtful 
growing of flower seeds and bulbs has enabled us 
to select the best varieties grown, as California pro¬ 
duces more flower seed than any other state in the 
Union. Therefore, more than a generation of service 
is at your command. 
To our old customers we, the second generation, 
wish to thank you for past patronage. Our new low 
prices for 1936 have been made possible through 
the general conditions of the country. At the same time we have 
maintained the same high quality of Fraser's California Sun-Ripened 
seeds and bulbs, "America's best". 
Very sincerely yours, 
D. G. Fraser 
Seed Grower and 
Originator 
FRASER'S CALIFORNIA 
RANUNCULUS SEEDS 
2494 GIANT FRENCH MIXED. Flowers 130 
days from seed. Plant July, August, Septem¬ 
ber. This very popular flower may be grown 
readily from seed though home gardeners 
have usually grown them from bulbs. Seed 
should be sown in good sandy loam, covered 
lightly with sand kept moist. May be planted 
in early fall and late spring and will flower 
the first season from seed. Our mixture is a 
very fine semi-double strain and contains a 
splendid range of colors. Pkt. 25c. 
ANEMONE SEEDS 
Flowers 140 days from Seed. Plant seed in 
July, August, September 
2761 GIANT FRENCH SINGLE MIXED. This 
lovely flower may be grown from seeds as 
well as bulbs. Our seed has been saved 
from an extra fine strain and contains a choice 
mixture of colors. Pkt. 25c. 
If you want to be "Knee 
Deep" in flowers in the 
Spring, Plant in the Fall 
Much can be learned by observing Mother 
Nature in her care and method of perpetuat¬ 
ing members of the Flower Kingdom. Self- 
seeding of many flowers in our own gardens 
is a good example of how Nature takes care 
of the planting problem. Seed planting by 
the bursting of the ripened seed pod during 
the mid-summer and fall, remains dormant 
until climatic conditions are right for germina¬ 
tion. And, did you ever notice that such seed 
is never planted deep? 
More failures are due to deep planting than 
to shallow planting. Two to three times the 
thickness of the seed is enough and that 
means that in a big majority of plantings that 
the seed need only be raked in or lightly 
covered, then firmed down. The same rule 
holds good when planting seed in flats or 
seed pans, only you do not wait for Nature 
to supply the moisture, heat, light and air 
necessary for germination and growth—you 
must do it. And don't forget, if you plant in 
the open ground and it doesn't rain you 
MUST supply the needed moisture. Seed beds 
allowed to dry out when seed has just started 
to germinate might just as well be aban¬ 
doned for all the success you will have. 
Long before the gardener is able to get in 
and work the soil, seed planted during 
autumn has made a strong, vigorous root 
growth by spring. Such plants are always 
stronger, more hardy and of course produce 
earlier flowers than from spring sowing. 
By sowing in the autumn you can have 
many of your favorite perennials flowering 
next year, besides many annuals for early 
spring flowering. In California and mild 
Southern States many autumn planted annuals 
will give an abundance of winter flowers. 
California and Southern States 
All of the seeds, bulbs and tuberous plants 
listed in this catalog are suitable for Mid- 
Summer and Fall planting in California and 
Southern States having mild climates. 
Lower Prices —but the same high quality, 
"Sun Ripened" flower seeds. There is no re¬ 
duction in weight of packets, you will still 
receive liberally filled packets. Price will al¬ 
ways be secondary to quality, because the 
clientele we serve demand the best. Prices 
published in this catalog supersede all previ¬ 
ous quotations. 
FRASER’S FR E ESI A HYBRIDA GROWING FOR SEED—No. 1215 
Shades of rose, pink, blue, purple, violet, yellow, orange and brown, delicately veined and spotted. Flowers 150 days from seed. Plant August, September, October. Pkt. 25c. 
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