Seed buyer must depend on seller’s reputation 
The inherent values that have been bred into Seed Crops, through 
years of careful and painstaking selection cannot be shown by exami¬ 
nation of the seed. Seed stocks differ in this respect from live stock 
selections. This fact emphasizes the wisdom, or shall we go further 
and say the necessity of buying seed from dependable, reliable seeds¬ 
men who are not only merchandisers of seed, but who have studied 
and practiced seed selection and growing from every angle. 
Too late for caution after seed is planted 
This slogan no doubt recalls some unpleasant memories when either 
owing to the lure of what seemed to be low prices or delaying till the 
last minute and consequent buying of unknown seeds has resulted 
in poor crops or a bad infestation of troublesome weeds. For 28 years 
Disco Seeds have represented a standard of excellence. Farmers have 
plenty of weather and other hazards over which they have no control 
without adding a seed hazard to their troubles. 
Acute shortage in major 
crop field seeds presages 
early buying 
Not in the history of the company which 
now covers a period of 28 years, nor in the 
memory of Mr. Burn, who has been engaged 
continuously in the seed business for 45 
years, has there been such a general short¬ 
age of seeds of all kinds. In view of our long 
experience, our splendid organization, with 
ample buying power, our warehouses at the 
time of this writing are filled to capacity, 
but the problem is going to be the replace¬ 
ment of stocks when these are gone. We 
believe we ought to be frank with you, and 
therefore we cannot too strongly emphasize 
early ordering. 
A seed situation such as we have outlined 
above has ofttimes been regarded as an op¬ 
portunity for every Tom, Dick and Harry 
getting into the seed business. Owing to 
ignorance, or lack of knowledge in most 
cases, but also, in some cases, alas, of sheer 
dishonesty, seeds of doubtful or no value, 
and in many cases seeds really worse than 
valueless, actually harmful, are liable to be 
distributed. In view of this, we cannot too 
strongly urge upon all farmers and garden¬ 
ers to buy only seeds of known brands from 
reliable sources. Disco Seeds have been a 
household word for dependability and excel¬ 
lence for over a quarter of a century. 
Market Prices on Farm Seeds change frequently. We aim to give our cus¬ 
tomers the benefit of any reductions iq market values, and we suggest the ad¬ 
visability of writing for prices when you are ready to buy. 
This is no time to take 
chances— 
Buy known brands 
We Avail Ourselves of This 
Government Service for Your 
Protection on All Disco 
Branded Alfalfa 
As an additional safeguard to our custom¬ 
ers, through arrangement with the United 
States Department of Agriculture, under 
which our stock records are inspected and 
supervised by that Department, we are au¬ 
thorized to issue verified origin certificates 
for Alfalfa seed sold by us, the locality of 
production of which has been verified by a 
Federal Inspector. Disco Alfalfa can be sup¬ 
plied with verified origin certificate. 
The unusually short crop, which will un¬ 
doubtedly mean that there will not begin to 
be enough hardy northern grown seed to 
supply a normal demand, will constitute 
quite a strong temptation in some quarters 
to practice substitution, and we, therefore, 
recommend that buyers of Alfalfa seed in¬ 
sist on Verified Origin seed. 
2 
The DAKOTA IMPROVED SEED COMPANY 
